How Your Web Design Can Ruin Your Paid Search Progress A website is the gateway to the success of a business today and hence, revamping it regularly is required. A redesigned website is beneficial in more ways than one, but it is somewhat, not so conducive to your paid search efforts. Now, this might raise a question as to how can website redesigning be considered an obstacle to the success of the PPC campaigns when PPC is supposed to work well on updated websites? While it is true that a good web design adds to the success of a PPC campaign, redesigning can often sabotage the paid search efforts temporarily, if not entirely. This is because the elements, which are critical for the paid search campaigns, are often ignored or dropped out at the time of redesigning. Here, let’s take a detailed look at where things that go wrong and how website redesigning can be prevented from ruining your paid search efforts. When a website is redesigned, the phone number of th...

Enjoy your weekend everyone! We know you work very hard to be the best digital marketers you can be!

Along with all the other negative news that has been circulating about the Facebook data breach, they have also copied the famous Boomerang idea from Instagram and added that option for Facebook stories.. Not very original.

If you are a B2B marketer, one of the best ways to appeal to your audience is through the use of emotions! And the best way to influence someone's emotion is to consider the color theory! Using colors to make someone experience a certain feeling is an easy and sure way to get through to people.

Are you aware that some of your plugins can be contributing to your site being easier to hack? We have a list of some of the plugins that are causing this vulnerability. Do your research before you become a statistic in that research.

Google Assistant can now recognize the different cat and dog breeds through Google Lens! These Google updates just keep getting better and better!

SEO Basics: How To Optimize Your Google My Business Listing Creating a Google My Business (GMB) account is one of the most effective ways to get noticed in organic searches as part of your marketing plan. While most business owners create their GMB accounts, they don’t realize its full potential. We have compiled a few neat tactics that follow SEO basics to help you optimize your GMB accounts so that you are not only found more easily on Google but also ensure that your account is always updated and accurate. Keep your GMB account details complete and up to date Fill out all the fields Google asks for when creating and verifying your GMB account. Many people are not aware that Google allows anybody to help out in pointing out things that show up in a search about your business profile by clicking the “Suggest an Edit” option. So, keep checking your My Business listings dashboard and reject any unwanted edits. Another lesser-known feature of GMB is “Know this business?...