Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 sites added 1% to 3% to total traffic—but had larger indirect benefits on traffic, such as through blog exposure and SEO). The percentages shown below are the proportion of total Web 2.0 social tagging-driven traffic contributed by each site (e.g. if a site got a total of 200 visits from all the sites in the study, Yahoo! MyWeb would have accounted for about five of those). This list includes the top 10 general-interest sites as well as three special-purpose Web 2.0 social bookmarking sites. 10) Yahoo! MyWeb 2.4% A decent tool, but nothing really sets it apart from the pack. 9) Netvouz 3.2% A surprisingly effective to...
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