Skip to main content

Web 2.0: The Best Social Tagging Sites


Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities.

Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 sites added 1% to 3% to total traffic—but had larger indirect benefits on traffic, such as through blog exposure and SEO). The percentages shown below are the proportion of total Web 2.0 social tagging-driven traffic contributed by each site (e.g. if a site got a total of 200 visits from all the sites in the study, Yahoo! MyWeb would have accounted for about five of those).

This list includes the top 10 general-interest sites as well as three special-purpose Web 2.0 social bookmarking sites.

10) Yahoo! MyWeb 2.4%
A decent tool, but nothing really sets it apart from the pack.

9) Netvouz 3.2%
A surprisingly effective tool for B2B marketers, considering that the site makes a big deal of saying "You must not use the Service for any commercial purpose, to distribute any advertising or solicitation of funds or goods or services without express prior written approval of Netvouz." Maybe they've missed their calling? Or maybe they should at least lighten up.

8) Fark.com 4.1%
Another site that gets surprisingly good results in the B2B space considering the description of its genesis: "Fark was originally a word Drew became known for using online back in the early 1990s. He can't remember why, but his guess is that it was either to replace another F-word or that he was just drunk and mistyped something. He tells everyone it was the former since it's a better story that way."

7) Ma.gnolia 5.3%
A very slick tool—its auto-fill capability for key fields is among the best of any of these sites.

6) StumbleUpon 6.2%
Great browser toolbar, but missing the ability to add keywords. Still, impressively effective.

5) Digg 6.5%
A bit more difficult to use than many of the other sites on this list, but apparently worth the effort.

4) Clipmarks 7.1%
Their clipping tool provides limited control over the area to be clipped—but gets first-rate results anyway.

3) BibSonomy 7.9%
Definitely the dark horse in this list. Plain interface and separating tags with spaces rather than commas is a minor annoyance. But, it's tough to argue with third place.

2) Searchles 8.8%
By far the most actively-engaged community of any of these sites, and the daily email summaries of fresh links set this site apart from the crowd.

1) [Drumroll please...] Zimbio 12.9%
Not a surprise—excellent feature set and very easy to use.

There you have it, the best of the general-interest Web 2.0 social tagging sites. All are WebMarketCentral-recommended. Finally, three special-purpose sites that generated very impressive results:

BeeTooBee 4.7%
An online community focused on web marketing, or as the site puts it: "Benefit from the collective intelligence of your peers to discover the best internet marketing strategies and thought leadership." BeeTooBee is one of the best places to tag content related to online marketing tools, services, strategies, tactics and content.

Technorati 7.9%
Technorati is only for blog promotion, but it is the Google of blog promotion. Nothing else even comes close.

DZone 13.2%
Focused on software developers specifically, and the technology community more generally, DZone is the best place to tag software-related news and thought leadership content. It's the new Slashdot.

Previous articles in this series:
Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings
Web 2.0 Social Tagging Sites, Part 2: The Worst
Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites
Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building
Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites
Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

*****


The site for online marketing business resources: WebMarketCentral.com

The only Minneapolis-based PR & marketing agency focused exclusively on B2B lead generation and go-to-market strategy for IT companies: KC Associates

Contact Mike Bannan: mike@digitalrdm.com

Comments

All Time Greats

7 Reasons Every Business Needs to Twitter

This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom

Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte

Best of 2008: Social Media Optimization, Part 2

This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

The 8 Layers of a B2B Web Marketing Plan

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom