If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. Key findings from their presentation: Marketing results are generally getting better—either marketers are getting landing page design down to more of a science, or the strong economy is fueling more buyer interest, or some combination of the two. The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term. Considering that half of the respondents don't or can't do even simple a/b testing, it's surprising that a sophisticated technique like dynamic landing pages would generate this level of response, but that's what their data showed. Here is MarketingSherpa's example of this practice, though it doesn't work quite right (I actually searched for "stratocaster guitar," not "stratocaster parts"). Other popular tests included registration f...

If you've been in the business world for any length of time, you've probably seen the following somewhere—in a building lobby, on a website, or on a nicely framed poster in an office: The Definition of Insanity: Doing the same thing, the same way, and expecting different results. Seems reasonable and intuitive, so if you accept that statement as true, you'd also have to accept the logical extension of that statement: If you do the same thing, the same way, you should expect to get (roughly at least) the same results. This holds true across many if not most areas of business and life in general: manufacturing, research, software development, teaching, cooking...but not SEO. Before I began doing SEO work for clients, I'd done it for a number of other websites: my own, friends', and corporate employers. I coded, I tested, I read articles and blogs. I applied the methods learned to client websites, and got excellent results. Here's one example: 55 total se...

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing. The list includes both obvious choices such as JD Lasica's Social Media , Social Media Club , Mashable , TechCrunch , BL Ochman's What's Next Blog , and Paul Gillin's Social Media and the Open Enterprise blog. Overall, it's a great list and enough to keep anyone interested in social media and social networking busy for quite awhile. ***** technorati tags: VirtualHosting blog, Top 100 Social Media and Social Networking Blogs for 2007, Web 2.0, JD Lasica, Social Media Club, Mashable, The Web 2.0 Weblog, TechCrunch, BL Ochman, What's Next Blog, Paul Gillin, Social Media and the Open Enterprise blog, Alexander Muse, Texas Startup Blog,...

Being the day before Thanksgiving, it's likely that few people are thinking about work, but many are thinking about travel. So, here's an off-topic travel post for the holiday weekend. We took a family trip to Canada in August—six days of getting away from cell phones (no coverage), the Internet (no connections) and normal life in general. There was plenty of scenery on the drive up Minnesota's north shore and around the top of Lake Superior, as shown in the first two photos here (although, by the end of the trip, the kids had grown a bit weary of "rocks, water and trees"). There isn't much civilization between Thunder Bay and Sault St. Marie, leading us to spend one evening at a cabin that was "rustic" to say the least. Ah, but that's the kind of experience memories are made from. Also a lot of great hiking. Among the most interesting Kodak moments, however, were some of the signs we came across. First, there was the stop sign that w...

On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million. The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. This is a clear win for TechTarget, and a loss for at least some KnowledgeStorm employees (a number of very talented people have already left the company, voluntarily or otherwise). It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including  NetLine and  Insight24 (which syndicates webcasts, video and podcasts). Even TechTarget (reluctantly) concedes that there will likely be current KnowledgeStorm content partners seeking new syndication sources. The same week, CNet announced its acquisition of FindArticles , significantly expanding its content network. Around the blogosphere, Barry Graubart at Content Matters argu...

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? Or to put it in Biblical terms, quoting Matthew 5:15 , "No one lights a lamp and puts it under a basket." SEO is relatively cheap, it brings prospects to your site when they are interested in your product or service, and it enhances your brand image by associating your company with the problem-solving terms your buyers use. So, case made, how do you select an SEO partner? Jonathan Ashton offers Ten Tips For Choosing The Right SEO Partner in the Search Insider blog, including: Don't respond to unsolicited emails from SEOs. Prepare an RFP (good advice in any agency selection process). Get references (of SEO firms from your network of associates, and of clients from prosp...

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. So—how do the numbers look six months later? Can these traffic growth gains be sustained? As shown here, on the B2B website, WebMarketCentral, traffic growth slowed considerably over the summer before posting a fall rebound, ending with a 12.7% monthly growth rate for the year—still a respectable monthly traffic growth rate, but well below the trend line following the social tagging activity. The traffic change on this blog, however, showed a much different pattern. As shown below, after six months, the growth rate continued to show nearly a 50% increase even after six months, from 8.0% to 10.9%. Three conclusions from this: 1) The effect of s...