Skip to main content

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings


Here are the rankings for 42 Web 2.0 social tagging sites, according to Alexa. Although Alexa is notorious for its lack of precision, as documented by GigaOM, SEO Book, BloggingStocks and others, it's still useful as a rough guide to website popularity. A site ranked at 20,000 may not really be more popular than the site at spot 25,000, but it certainly gets more traffic than a site ranked at 200,000. As pointed out at PaulStamatiou.com, "While you shouldn’t quote Alexa rankings as ultimate truth, Alexa data is useful for comparing website to website, especially when those websites are in the same market (ie: Digg.com vs. Reddit.com)."

Furthermore, as WebKEW, Robin Good and others have noted, "Alexa's rankings tend to be extremely accurate, especially for the top 10,000 sites." 15 of the sites listed here fall into that group. Robin Good actually places the number at as many as 50,000, which encompasses 29 of these Web 2.0 social tagging sites.

So, take these with a grain (or two) of salt, but here are the current rankings:

Social Bookmarking Sites in Top 10,000:

Yahoo! MyWeb
Alexa Rank: 1
An anomaly right off the bat -- this reflects Yahoo's ranking as whole, not specifically MyWeb. Fortunately, the rest of the sites listed here are focused on Web 2.0 social tagging, so the comparisons get more apples-to-apples.

Digg
Alexa Rank: 88

del.icio.us
Alexa Rank: 184

Techorati
Alexa Rank: 204

StumbleUpon
Alexa Rank: 325

eSnips
Alexa Rank: 654

Squidoo
Alexa Rank: 706

Reddit
Alexa Rank: 860

Fark.com
Alexa Rank: 1,483

blinklist
Alexa Rank: 3,578

Furl
Alexa Rank: 3,807

Newsvine
Alexa Rank: 3,903

Clipmarks
Alexa Rank: 5,035

Blogmarks
Alexa Rank: 6,430

Ma.gnolia
Alexa Rank: 7,374

Social Bookmarking Sites in Top 50,000:

Simpy
Alexa Rank: 11,232

Blue Dot
Alexa Rank: 11,392

NowPublic
Alexa Rank: 11,807

Spurl
Alexa Rank: 13,222

Netvouz
Alexa Rank: 16,133

Zimbio (one of my personal favorites)
Alexa Rank: 17,403

Diigo
Alexa Rank: 22,866

Listible
Alexa Rank: 24,680

Shadows
Alexa Rank: 25,923

Backflip
Alexa Rank: 25,968

RawSugar
Alexa Rank: 27,184

Searchles (another favorite)
Alexa Rank: 27,519

BibSonomy
Alexa Rank: 49,670

Social Bookmarking Sites in Top 100,000:

MarkaBoo
Alexa Rank: 59,835

BuddyMarks
Alexa Rank: 84,699

ClipClip
Alexa Rank: 89,964

i89.us
Alexa Rank: 95,202

Social Bookmarking Sites in Top 1,000,000:

ButterFly
Alexa Rank: 131,054

Complore
Alexa Rank: 144,213

BmAccess
Alexa Rank: 144,275

30daytags
Alexa Rank: 194,976

WireFan
Alexa Rank: 239,602

Linkatopia
Alexa Rank: 239,613

Social Bookmarking
Alexa Rank: 240,461

SyncOne
Alexa Rank: 335,532

URLex
Alexa Rank: 335,952

ListerLister
Alexa Rank: 861,766

Two other sites -- Gabbr and Mister Wong -- are still in beta and not currently allowing registrations, but have the potential to be interesting players in this space.

As the title indicates, this is the first of a series of posts on the Web 2.0 social tagging phenomenon, so if this topic is of interest to you, you won't want to miss this blog over the next few weeks.

*****

Terms: Web 2.0 social tagging, social bookmarking, Alexa rank, rankings, listing, directory, Robin Good, Digg, del.icio.us, Technorati, StumbleUpon, Squidoo

Find top marketing books and other web marketing resources: WebMarketCentral.com

The only Minnesota-based marketing agency focused exclusively on B2B IT PR and marketing: KC Associates

Contact Tom Pick: tomATwebmarketcentral.com

Comments

All Time Greats

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads.

Email newsletter advertisements
Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick.
The average CTR for indust…

Top Notch Digital Marketing Tip: Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive, and traditional marketing tactics. Like seriously, who uses billboards in 2019? Online marketing is cost-effective Easier to reach your audience members and potential customers And you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Know your target audience and knowing how to target them

These two online marketing tips are key. If you’r…

Tips Week Content Marketing Part 4

More tips, more tips, more tips!

Forget real-time marketing Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain. The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards). Focus on consistent, valuable information… become the expert… get the process in place… be patient.

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Tips Week, Content Marketing Part 2

Continuing the mad tips!

 Go 6 months without mentioning your product There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers. The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.

Top Notch Digital Marketing Tip: Google AdWords and PPC

Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?
But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!
The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns
Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimization) takes some time before you will be…

Quotes on Marketing

Continuing our Quote Week extravaganza, we have quotes about Marketing:

1. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock 2. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs 3. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg 4. “Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe 5. "If you're a good marketing person, you have to be a little crazy." – Jim Metcalf