Skip to main content

Best of 2008 (So Far) - SEO Link Building

Looking for creative ways to go beyond "standard" link building practices? Want to figure out which linking strategies your competitors are using? What's the proper balance between link acquisition and link baiting activities? How can you get links from high-authority sites? Need to build up some external links quickly for a new or redesigned website?

Discover all of this and more in these blog posts and articles, some of the best so far in 2008 on link building strategies and tactics.

Building Links with Big Brand Websites, Part 2 by Find Resolution

Search marketer Dave McAnally explains five link-building tactics useful for big brand websites, though some of these—integrating SEO with PR efforts and leveraging all of your digital assets, for example—are smart moves for any size company.

Analyzing Your Competitor’s Backlinking Strategies by Search Engine Journal

The brilliant Ann Smarty shows how to evaluate your competition's niche link-building strategy, their deep linking strategy, and their targeted anchor text.

Link Building Fundamentals: A Primer by Audette Media

Internet marketing strategist Adam Audette provides just what the title states: a detailed, step-by-step guide to determining where your site should be linked for maximum SEO value, then obtaining links. Different tactics are likely to work better, and be more appealing, for different types of sites. As Adam writes, "There are many different ways to build links. There’s no `right way' and no “best practices,” there’s only creativity, intelligence, and labor."

List of Free Directory Submission by Everyday SEO

Here's a list of almost 2,000 directories that allow you to submit sites for link building. Most are free; some of the sites charge for links, some require a reciprocal link, and many are spammy and have suspiciously similar submission forms. Is this a tremendous resource, or just a colossal waste of time?

Baiting and Beseeching — Obtaining the right mix of chasing links and getting them to chase you by Hamlet Batista

Writing that "a mixed approach of link acquisition and link baiting is best," Hamlet Batista presents the tactics, pros and cons to each approach in this thoughtful and detailed post.

Link Request Strategies for Blogs, Edu’s & .Gov’s: Respect My Authoritah! by Search Engine People

SEO link guruess Melanie Nathan offers carefully crafted advice on how to obtain links from high-authority sites such as government websites and blogs. Her recomendations range from utililitarian (how to write an email requesting a government site link) to social (comment on blogs and establish a relationship before asking for a link) to provocative ("This is a bit cheeky but it helps to pay special attention to the type of site you’re emailing in regards to your name. For instance, if I am emailing a blog that is run by a 25 year old male, I am more likely to use something like ‘heidi(at)’ or ‘naomi(at)’").

Link Building Tips by Traffic Travis

This article details 15 strategies for generating links. Most are obvious, but it's a helpfully comprehensive list to keep handy. The strategies vary from creative (finding local link opportunities) to ubiquitous (directory submissions) to questionable ("Wikipedia - very good if you can get links from here" - Wikipedia of course uses insidious nofollow tags and its priesthood is notoriously hostile to anything that remotely resembles commercial content).

6 Ways to Get Nearly Instant Links to your Web Site by Bill Hartzer

A helpful list of tactics for generating links quickly, such as using directories, social bookmarking sites and blog comments.

Using Logic to Prove that Directory Links are NOT Worthless by Big Oak SEO Blog

Will Paoletto contends that directory links are still valuable for SEO, and that "Google only punishes directories that sell links to a.) create the public perception that buying directory links isn’t effective anymore and b.) rob directories of power in the only way it can–through manual penalties."

5 experts demystify SEO link building by iMedia Connection

iMedia Connection deputy editor Michael Estrin gets to the heart of link building, asking five SEO experts—Conductor CEO Seth Besmertnik, SEOMoz CEO Rand Fishkin, founder Todd D. Malicoat, Eric Ward and Alliance-Link founder Debra Mastaler—questions regarding the value of internal links, when linking out is helpful for SEO, the role of proper hyperlink text and more.

Previous posts in this series:

Best of 2008 (So Far) - SEO Guidance, Part 1
Best of 2008 (So Far) - SEO Guidance, Part 2
Best of 2008 (So Far) - Search Engine Marketing, Part 1
Best of 2008 (So Far) - Cool Web Tools, Part 1
Best of 2008 (So Far) - Social Media Optimization, Part 1
Best of 2008 (So Far) - Blogging for Business, Part 1
Best of 2008 (So Far) - Web Marketing Research, Part 1
Best of 2008 (So Far) - Website Design, Part 1


Contact Tom Pick: tomATwebmarketcentralDOTcom


jack2304 said…
this is Jack. Link building is one of the important aspect in present day market. As it could well develop in future days.
for information on link building....
Link Building

All Time Greats

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads.

Email newsletter advertisements
Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick.
The average CTR for indust…

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Top Notch Digital Marketing Tip #1 | Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

Online marketing is cost-effectiveeasier to reach your audience and you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Know your target audience and knowing how to target them
These two online marketing tips are key. If you’re not targeting the right group of people, …

Tips Week Content Marketing Part 4

More tips, more tips, more tips!

Forget real-time marketing Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain. The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards). Focus on consistent, valuable information… become the expert… get the process in place… be patient.

Top Notch Digital Marketing Tip #3 | Google AdWords and PPC

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

The Pure Unfettered Power of PPC
Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous whereas SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the p…

Quotes on Marketing

Continuing our Quote Week extravaganza, we have quotes about Marketing:

1. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock 2. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs 3. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg 4. “Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe 5. "If you're a good marketing person, you have to be a little crazy." – Jim Metcalf

Tips Week, Content Marketing Part 2

Continuing the mad tips!

 Go 6 months without mentioning your product There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers. The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.