How to Setup and Optimize Your Blog Wordpress has been quietly taking the internet by storm. Did you know 27% of the websites are powered by this CMS (Content Management System), and it’s growing by leaps and bounds? In addition to being beginner friendly, Wordpress is available in over 50 languages and runs almost 15% of the world’s top websites. To set up a site isn’t very difficult and the number of plugins that you get can give your website all the functionality that you’ll ever need. Nowadays your hosting provider provides pre-installed Wordpress CMS so that you can get started with building your website immediately. Even if they don’t give you pre-installed Wordpress, you can generally go to the hosting dashboard and install it with a few clicks. To rank your website or be found is a different story though. You’ll need to do the basic SEO once you’re done building your site and have started putting content on it. Here are a few steps to help drive traff...

SEO Lies to be Aware of Search Engine Optimization (SEO) is the process of increasing the visibility of a web site in search engine’s results pages. SEO affects the website directly; the better the visibility, the more the number of clicks and the higher the chances to increase your bottom line. Search Engine Optimization should be a top priority for any company that wants to improve their website's search engine rankings. You should consider hiring a company or a consultant to help you with SEO. There are, however, a few points that you should consider before you hire someone. Many businesses fall into the trap of being promised the moon. In the process, they commit to the wrong company because they aren’t sure of what’s possible and what isn’t. Here are some “lies” SEO companies will tell you. 1 . Secret SEO strategy: From the outset the company you hire should have clear goals in mind and a strategy that will get you there. You can’t trust strategies shrouded...

Are you “selplaining” With Your Customers? If Not, You Are In Jeopardy of Churn and/or Worse, Being Poorly Reviewed! How many customers have you lost because those customers wouldn’t take some time to understand what you are doing for them?  How many customers switch agencies only to receive the same “poor results”? What do you mean I am in sales? If you are a digital marketing agency or you work with any part of the content, SEO or social media team then this article is written with you in mind. Anyone in an Internet advertising firm or agency that directly communicates with a customer, a client or prospect should realize that they are in sales. Even the receptionist has a role in sales. You may not be part of the sales team, but surely you are in sales. For brevities sake from here on in, I will call customers, clients, and prospects by one name which is the real “Employer.” You see that while a company may pay you to work at their discretion, the real “Employer” are...