Skip to main content

6 Search Engine Optimization Lies Your Business Should be Aware of

SEO Lies to be Aware of

Search Engine Optimization(SEO) is the process of increasing the visibility of a web site in search engine’s results pages. SEO affects the website directly; the better the visibility, the more the number of clicks and the higher the chances to increase your bottom line.


Search Engine Optimization should be a top priority for any company that wants to improve their website's search engine rankings. You should consider hiring a company or a consultant to help you with SEO. There are, however, a few points that you should consider before you hire someone.

Many businesses fall into the trap of being promised the moon. In the process, they commit to the wrong company because they aren’t sure of what’s possible and what isn’t. Here are some “lies” SEO companies will tell you.

1.Secret SEO strategy: From the outset the company you hire should have clear goals in mind and a strategy that will get you there. You can’t trust strategies shrouded in mystery and in today’s world, nothing is hidden.


No matter what agency you go with, they are bound to look at your competitor’s strategy and find gaps in them. Then find ways to outdo it so that your website ranks over them. So, if the agency you’re talking to says their SEO strategy is a secret you should give them a pass.

2. Guaranteed Results: If an agency is promising you quick results and guarantees, it’s better to stay away. It takes time and consistent effort to move up the rankings on google. No one can guarantee results and the time frame they can deliver it.

You’re working hard every day to build a business you’re proud of. Don’t let anyone ruin it by using unethical practices and promising you the stars. Genuine digital marketing firms will work according to best practices and make sure to follow the rules to get more traffic to your website.











3. Fake Reference List:  Many SEO firms will display names of impressive clients they have worked with. Most companies know that their prospective clients will be blown away with a tall reference list, and will never want to talk to them.
Make sure you ask for contact information about the clients and talk with them. This will ascertain the quality of work and give you peace of mind.


4. They know the Algorithm: If someone’s still using that line, they probably should be banned from the SEO world. Even a newbie knows Google is constantly changing their algorithm, almost daily. No one, but the team of engineers at google know the algorithm. They are a bunch of highly paid and very intelligent individuals.


If someone has access to the algorithm, they should be selling it for millions of dollars than try to help you get better rankings, no?



5. You Should Only Rely on Organic Traffic: This is not potentially harmful, but will significantly handicap you. If you have a business that sells products or services online, you could see a boost in traffic with paid ads. And if done correctly it could make your website popular quickly.

On the other hand relying just on paid traffic is going to burn your money very quickly. Your agency should find a balance between both kinds of traffic to help your website rankings.

6. Backlinks matter and we will get you lots of them: There’s a partial truth in that piece of advice. Backlinks do matter, but the source matters too, so does relevancy. Getting a bunch of backlinks from spam sites on your legal website can do more damage than good for your search engine rankings.

Verify what methods are being used to get backlinks, is it blogger outreach, directory listings or link exchange.


Keeping these points in mind will make sure you’re not being taken for a ride by your SEO agency.


At Results Driven Marketing, LLC, , we've been helping our customers increase qualified traffic to their websites. Essentially turning clicks into clients. If you're looking to be found by more people who are looking for your services give us a call at 215-393-8700 to find out how we can help.

Comments

All Time Greats

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte...

Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...

Marketo Releases Marketo Lead Management 3.0

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), and Manticore in the marketing automation / demand generation sp...

Best of 2008: Social Media Optimization, Part 2

This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe...

SEO Link Building of 2008

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results. 8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links throu...

The 8 Layers of a B2B Web Marketing Plan

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur...

The Best Web Marketing of 2008

Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers? Are Web 2.0 technologies now mainstream? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. Who's really clicking? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile...

Best of 2008 (So Far) - Social Media Optimization, Part 1

This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: social media, social bookmarking, social networking, Search Engine Marketing Exposed, Anthony Kirlew, OldSchool, Social Media Optimization, David Wilson, NxtERA Marketing Blog, Elana Anderson, CNET News, Brian R. Brown, SEO Scoop, DazzlinDonna, Dan Zarrella, Search Marketing Blog Online, Jon Clark, Mixx, Linkinn, MetaFilter, Elliance, evil nofollow links, Spokeo, Pandia Search Engine News, Phil Bradley, Spokeo, eBizMBA, Compete, Max Freiert del.icio.us tags: social media, social bookmarking, social networking, Search Engine Marketing Exposed, Anthony Kirlew, OldSchool, Social Media Optimization, David Wilson, NxtERA Marketing Blog, Elana Anderson, CNET News, Brian R. Brown, SEO Scoop, DazzlinDonna, Dan Zarrella, Search Marketing Blog Online, Jon Clark, Mixx, Linkinn, MetaFil...