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What Advantageous Aspects of Digital Marketing Could Be Learned?

Aspects of Conquering Digital Marketing:

Arguably, the world is becoming more and more digitally minded. The evolution of digital marketing has become stronger along with the new waves of technology regarding aspects of a business. It's no longer the way of the future - it's the way of the present. Those who lack SEO and social media marketing skills are left far behind; thus, there is an unparalleled urgency about bolstering digital marketing prowess. 

The thought of having to stay ahead of the game while juggling assignments and accounts can become troublesome. However, follow a precise process with learning the steps that could improve your digital marketing skills, as well as sharpen your competitive edge. 

Learning is Beneficial:

Digital marketing is different from many other disciplines in that what is mastered one day can be changed entirely, leaving it nearly irrelevant the next. In this field, the methods with which we plan strategies can swiftly become outdated, so it is essential to continue learning at every stage of your career. 

When we are working, though, we often lack the time and resources to go to school. With the fast-paced nature of the job, we can be left to wonder about who has time for continued education. Nonetheless, there are some highly relevant online courses and workshops that can provide the most updated information, and help you chart your course with confidence.

Such online sites as Google Academy for Ads offer free courses for digital marketers, to help assist individuals understand and learn the various changes, big or small, at any moment. Therefore, learning about SEO is an ever-changing aspect of the digital world. Interestingly enough, sites such as Hubspot Academy and SEMrush Academy offer invaluable information and instruction on best practices in the field. 

Regardless of profession, the most competitive people are the ones who thrive on new information and are hungry to learn more about discoveries and research in their fields. Staying abreast of trends will keep you running in the right direction. One advantage of doing so is keeping up with Google updates

What SEO Improves:

What makes one digital marketing agency better than another? Well, a lot of factors are involved in achieving success, but one of the heavy hitters is a comprehensive understanding of SEO, and who better to learn it from than the experts?

So, what exactly are SEO tools? SEO tools help individuals search results through the implementation of specific strategies. The strategies are developed through research and analysis of best practices. As in any field, an expert is a master of the game, who has proven to accomplish such tasks better than most. 

Following SEO experts on social media is a fundamental way to become a better digital marketer. Our ideas are sparked when we read about what other people are doing. However, we have to be sure that the so-called experts in the field are relevant and current. SEO can be tricky, because like everything we can find online. It is best to search for files through reputable sources, who have proven their worth on various platforms.

Open Your Mind to the Capabilities of SEO:

In addition to reading content that is created by others, improve your content marketing effectiveness by developing your content. Whether or not you enjoy writing, creating your blog or vlog can be a way to drive business to your intended site. Think about different ways to stretch or direct topics that you've read about in the past. Can you broaden or narrow them? Can you put a new spin on an old idea, making it useful in a different way? 

Another stragegy to become a better digital marketer is to use Podcasts to garner followers. Interviewing guests with fans and followers is an excellent way to promote yourself and your brand because they will visit your site to see what the other person has to say. There are so many improvements that are useful when it comes to digital marketing. These are merely a few suggestions. 


All Time Greats

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.

But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…

Does SEO Actually Work?

I wrote this for my new Doctor Digital column over at Results Driven Marketing's Blog. But I wanted to share it here too.

It's the most basic question of all: Does SEO Actually Work?

Yes it does! But not like you think it does.

This graphic should explain it pretty well:

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Tips to Improve Digital Marketing: Tip 1

Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy:

1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and tryi…

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…