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Showing posts from 2019

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...

Top Notch Digital Marketing Tip: Optimize Your Site

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr...

Top Notch Digital Marketing Tip: Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive, and traditional marketing tactics. Like seriously, who uses billboards in 2019? Online marketing is cost-effective Easier to reach your audience members and potential customers And you know exactly who you’re reaching  You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Know your target audience and knowing how to target them These ...

The 5 Components of A Successful Branding Strategy

What are the 5 components of a successful branding strategy ? Have a Clear Vision for Your Brand. Maintain Consistent Messaging Across Platforms. Extend the Brand throughout the Company. Create an Emotional Connection to the Brand. Nurture Loyalty for the Brand. Branding is one of those concepts like “equality” or “justice” or “success.”  It’s hard to define and even harder to break out into its individual components of branding.  If you asked 100 marketers what a successful branding strategy is, you’d probably get 100 different definitions.  In fact, when asked that very question, successful marketing strategists and SEO experts have provided widely varying answers. Some view elements of a strong brand strategy in terms of tangibles, like logo, website, packaging design and product.  Count among this group the American Marketing Association (AMA), which defines branding as “A name, term, design, symbol, or any other feature that identifie...