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Two Helpful Marketing Research Sites

Got marketing research to do? Want to stay current on a topic, industry or company? Here are a couple of sites that can help.

One that's probably familiar is Individual.com. This is a free customized news service that enables you to choose topics you'd like to track -- news, trends and analysis on your competitors, customers and target markets -- and then scans and delivers this content to you via email and the Web. While it includes ads, and doesn't have the wide breadth of sources of a fee-based service like Moreover, it does a reasonably good job of keeping you informed about the topic(s) of interest to you on a budget.

A second helpful tool, one that I hadn't heard of until recently, is BPubs.com. This is a search engine that searches only business publications. If you're looking for information on a specific company or industry and are overwhelmed by the worthless crap turned up by standard search engines, BPubs.com can help by narrowing your search to only business publication sources.

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Terms: marketing research tools, Individual.com, BPubs.com, business research

The online marketing and e-commerce portal: WebMarketCentral.com

Contact Mike Bannan: mike@digitalrdm.com
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