The genesis for this page was some client research on publications that target direct and catalog marketers. I figured there would be one place on the Web where I could find all of the publications in this category. Instead, I found nearly a dozen directories of marketing and advertising trade publications -- none of them comprehensive or helpfully categorized, and all missing important publications while including dead or inappropriate links.
On some projects, you do the best you can in the time available, accepting imperfections (hmmm, several releases of Windows come to mind). On others, you try to take as much time as you can to get it right. I tried to do the latter with this marketing trade publications page; if you notice anything wrong or missing, please let me know. The goal was to put together not only the most complete directory, but also the only one with links directly to the editorial contacts for each publication.
Terms: advertising trade magazines, marketing trade publications, complete directory of marketing publications
The Internet marketing services portal: WebMarketCentral.com
Contact Tom Pick: tomATwebmarketcentral.com