However, Online-PR.com (which has a very nice list of blog directories and aggregators, by the way) lists about three times as many blogs devoted to PR as focused on marketing. InternetNews predicted a couple of years ago that blogging would make corporate PR and marketing obsolete, but clearly that hasn't happened yet.
This post sponsored by Marketing Tools from VerticalResponse
Create professional HTML Email and printed Postcard campaigns in minutes right from your browser. No technical expertise needed - Choose from over 250 templates. It's easy, affordable and powerful. Try it Free Today!
My own conclusion is that blogs are primarily a PR tool. A well-written blog raises awareness and visibility, and establishes credibility -- all of which are PR objectives. Blogs are not particularly strong at direct response; they rarely excel at marketing functions like selling or generating leads directly. Thinking of your blog as a component of your overall PR strategy will help establish the right direction, and the right expectations for results.
Terms: business blogs, blog marketing, blog PR, blogs are a PR tool, online-pr.com, Top Rank SEO blog
The Internet marketing advertising portal: WebMarketCentral.com
Contact Mike Bannan: email@example.com