The loudest seller gets
the customer. NOT anymore!
Gone are the days of
aggressive marketing, grand claims, and shallow tactics. In today’s market, the
loyalty of the customer is not static, the attention span is limited, and
options are numerous. Thus, to attain visibility in the market, the big banners
making grandiose claims are of limited help.
New age marketers need
to evolve with the taste and mannerism of the millennial generation; the
generation that spends hours on social media platforms, that seeks answers on
Google and Quora, and those who work on multiple window screens at the same
time.
In its recent iOS update, Apple brought drag-and-drop functionality that
enables users to multitask using multi-finger gestures. Users can simply drag
items between on-screen apps, use multitasking view to move to different apps,
etc. With such a feature update, Apple is clearly trying to catch the attention
of the multitasking users.
Just as product and
services are revolutionizing to cater to the multitasking age, so are the
methods to advertise those. The new age marketers are looking beyond the
conventional concept of paid advertising, trying to optimize on content marketing.
Content marketing refers
to the digital marketing or internet marketing that aims to develop an interest
in the products and services of a brand through creation and sharing of content
like blogs, videos, pictures, and posts that potential customers may find
intriguing and informative.
Content marketing for multitasking age
Below are the 7 points
you must know about content marketing
1) Zero cost investment: – Unlike
paid advertising, content marketing doesn’t incur any monetary burden on a
brand. Any business can work towards creating value for its target group
through quality content, gaining the trust and building relationship with its
customer base. Later, the good word can help the brand increase its market
share.
2) Content creation ideas – To
interest your target group with the right content, you must know what your
potential customers are looking for. Thus to choose the right topics to create
content, you can take help of features like Google’s Autocomplete which
complete your sentences, showing you some commonly searched items in the search
suggestion box.
3) Responsiveness – Maintaining an
active online presence can drive traffic to your website from multiple
channels. For example, you can answer your business related queries on the
Facebook page, Quora and yahoo answers. Quality of your answer may produce
interest in your website to explore more, getting more impressions on your web
pages.
4) Relevant content – While paid
advertisements like banner ads can drive visitors to your website, the
relevance of the content decides whether the users get hooked on your website
and explore further or they simply drop out. Thus, the content you serve must
be in line with the expectations and requirements of the users.
5) Use different channels – With so
many screens, channels, and gadgets, the multitasking age is easily distracted
and thus, you need to make sure that you are present across different social
media channels like Facebook, Twitter, and Instagram. The omnipresence of the
brand ensures that the potential customers don’t miss out any information, and
your brand is present on every platform your potential customers are.
6) Use different mediums – It’s
important for a brand to understand that not all potential customers can be
attracted via one medium of content. Some people like to absorb information
through blogs; others may prefer to watch a video on YouTube or listen to a
podcast. Thus, the best brand strategy for a brand is to share its content into
different formats such as text, audio, video, graphics, etc. It also helps in
mixing things up as no one likes to consume the same format all the time.
7) SEO marketing- When people
search for some information, they usually click on the top links on the result
page of a search engine. Thus, the higher a website ranking in the result
lists, the greater is its likelihood to be visited. SEO (search engine optimization)
is a technique that drives traffic to a website by improving its ranking.
In short, the best brand
strategy for any business today is not to rely on expensive advertisements but
to grow organically, focusing on the long-term value creation for the brand.
The multitasking
generation has a relatively short attention span, and capturing it is
challenging.
The
digital marketing world is ever changing. At Results Driven Marketing, we
implement marketing strategies to ensure that your digital marketing campaigns
are “Turning
Clicks Into Clients”, and catching the eyes of those in the multitasking generation. To
learn more about how we can assist with your marketing efforts or to learn
about our other services, contact
us today at (215)-393-8700.
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