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7 Effective Ways To Catch Grab Attention Through Content Marketing

The loudest seller gets the customer. NOT anymore!

Gone are the days of aggressive marketing, grand claims, and shallow tactics. In today’s market, the loyalty of the customer is not static, the attention span is limited, and options are numerous. Thus, to attain visibility in the market, the big banners making grandiose claims are of limited help.

New age marketers need to evolve with the taste and mannerism of the millennial generation; the generation that spends hours on social media platforms, that seeks answers on Google and Quora, and those who work on multiple window screens at the same time.

 In its recent iOS update, Apple brought drag-and-drop functionality that enables users to multitask using multi-finger gestures. Users can simply drag items between on-screen apps, use multitasking view to move to different apps, etc. With such a feature update, Apple is clearly trying to catch the attention of the multitasking users.

Just as product and services are revolutionizing to cater to the multitasking age, so are the methods to advertise those. The new age marketers are looking beyond the conventional concept of paid advertising, trying to optimize on content marketing.

Content marketing refers to the digital marketing or internet marketing that aims to develop an interest in the products and services of a brand through creation and sharing of content like blogs, videos, pictures, and posts that potential customers may find intriguing and informative.

Content marketing for multitasking age

Below are the 7 points you must know about content marketing

1)         Zero cost investment– Unlike paid advertising, content marketing doesn’t incur any monetary burden on a brand. Any business can work towards creating value for its target group through quality content, gaining the trust and building relationship with its customer base. Later, the good word can help the brand increase its market share.

2)         Content creation ideas – To interest your target group with the right content, you must know what your potential customers are looking for. Thus to choose the right topics to create content, you can take help of features like Google’s Autocomplete which complete your sentences, showing you some commonly searched items in the search suggestion box.

3)         Responsiveness – Maintaining an active online presence can drive traffic to your website from multiple channels. For example, you can answer your business related queries on the Facebook page, Quora and yahoo answers. Quality of your answer may produce interest in your website to explore more, getting more impressions on your web pages.

4)         Relevant content – While paid advertisements like banner ads can drive visitors to your website, the relevance of the content decides whether the users get hooked on your website and explore further or they simply drop out. Thus, the content you serve must be in line with the expectations and requirements of the users.

5)         Use different channels – With so many screens, channels, and gadgets, the multitasking age is easily distracted and thus, you need to make sure that you are present across different social media channels like Facebook, Twitter, and Instagram. The omnipresence of the brand ensures that the potential customers don’t miss out any information, and your brand is present on every platform your potential customers are.

6)         Use different mediums – It’s important for a brand to understand that not all potential customers can be attracted via one medium of content. Some people like to absorb information through blogs; others may prefer to watch a video on YouTube or listen to a podcast. Thus, the best brand strategy for a brand is to share its content into different formats such as text, audio, video, graphics, etc. It also helps in mixing things up as no one likes to consume the same format all the time.

7)         SEO marketing- When people search for some information, they usually click on the top links on the result page of a search engine. Thus, the higher a website ranking in the result lists, the greater is its likelihood to be visited. SEO (search engine optimization) is a technique that drives traffic to a website by improving its ranking.

In short, the best brand strategy for any business today is not to rely on expensive advertisements but to grow organically, focusing on the long-term value creation for the brand.

The multitasking generation has a relatively short attention span, and capturing it is challenging.

The digital marketing world is ever changing. At Results Driven Marketing, we implement marketing strategies to ensure that your digital marketing campaigns are “Turning Clicks Into Clients”, and catching the eyes of those in the multitasking generation. To learn more about how we can assist with your marketing efforts or to learn about our other services, contact us today at (215)-393-8700.


All Time Greats

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

This is the second of a two-part series. Part one covered what Twitter is and why it's cool; this post discusses Twitter etiquette, tools, and speculation about its future.

How to Twitter Properly

Like any other social setting, Twitter has its own etiquette. This can be confusing to new users. (And, as you can see by spending more than a few minutes on Twitter, it's apparently elusive to many long-time users as well.) Margaret Mason has written an outstanding primer on Twitter etiquette, offering advice such as watch your ratio ("If only a few people follow you, but you follow a thousand or more, many people will assume you’re a spammer. That’s because you probably are. Go away, spammer."); never Twitter if you're drunk or high; and most importantly, "remember that everyone can hear you."

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. His practices-to-avoid incl…

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg,, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic). Twitter, however, stands alone. (Okay, there's also Pownce, but Twitter is better.)

Self-described as simply a real-time short messaging service and often referred to a microblogging platform, to those new to it, Twitter resembles nothing so much as a giant cocktail party where everyone talks at once and hopes others listen. You can tell who's important by how many "followers" that person has, though that's no guarantee anyone is really paying attention. People (or rather, Tweeple in the Twitter lexicon) can come and go without really being noticed, just like at a real (very, very large) gathering.

Twitter can be difficult to explain to those unfamiliar with it. Jennifer Laycock writes that Twitter is like Post-It notes; lots of them and in mu…

Top Notch Digital Marketing Tip: Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive, and traditional marketing tactics. Like seriously, who uses billboards in 2019? Online marketing is cost-effective Easier to reach your audience members and potential customers And you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Know your target audience and knowing how to target them

These two online marketing tips are key. If you’r…

Tips Week, Content Marketing Part 2

Continuing the mad tips!

 Go 6 months without mentioning your product There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers. The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.

WMC Opens up marketing tips section.

Do you have something helpful to share with others interested in digital marketing?

If so, WebMarketCentral wants to post your piece.  Just write it up and send it with art for evaluation prior to it being approved for publishing.  As a reward for sharing your tips and advice you will receive a backlink to your website.  The current value of the link is below from

Quidelines:  Blog Post should be written to provide answers to questions that other marketers or small business have.  Blog Posts should be about 700 words or more.  The piece must be spelled checked and if reference data is provided it must be attributed and linked to the original piece.
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Mike Bannan

Tips Week Content Marketing Part 4

More tips, more tips, more tips!

Forget real-time marketing Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain. The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards). Focus on consistent, valuable information… become the expert… get the process in place… be patient.

Tips Week: Content Marketing Strategies and Ideas Part 1

After last week's Quote Week, we're moving onto Tips Week! And our focus is Content Marketing!

Take “best of breed” seriously Ninety-nine percent of companies don’t do this. There are at least six principles that are essential to epic content marketing. The sixth, and perhaps most important, is setting a goal/mission to be the “best of breed” informational provider for your industry niche — i.e., to truly be the leading informational resource for your industry. This is critical to making content marketing work for you. If your content marketing isn’t eagerly anticipated and truly necessary, at some point, your audience will see through the fa├žade and ignore you. Ask yourself this: If your content marketing disappeared from the planet, would anyone miss it? If no one would miss your information, you’ve got work to do. Start by setting your goal, then set up the processes and invest in the people you need to reach that goal.