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7 Effective Ways To Catch Grab Attention Through Content Marketing
The loudest seller gets
the customer. NOT anymore!
Gone are the days of
aggressive marketing, grand claims, and shallow tactics. In today’s market, the
loyalty of the customer is not static, the attention span is limited, and
options are numerous. Thus, to attain visibility in the market, the big banners
making grandiose claims are of limited help.
New age marketers need
to evolve with the taste and mannerism of the millennial generation; the
generation that spends hours on social media platforms, that seeks answers on
Google and Quora, and those who work on multiple window screens at the same
In its recent iOS update, Apple brought drag-and-drop functionality that
enables users to multitask using multi-finger gestures. Users can simply drag
items between on-screen apps, use multitasking view to move to different apps,
etc. With such a feature update, Apple is clearly trying to catch the attention
of the multitasking users.
Just as product and
services are revolutionizing to cater to the multitasking age, so are the
methods to advertise those. The new age marketers are looking beyond the
conventional concept of paid advertising, trying to optimize on content marketing.
Content marketing refers
to the digital marketing or internet marketing that aims to develop an interest
in the products and services of a brand through creation and sharing of content
like blogs, videos, pictures, and posts that potential customers may find
intriguing and informative.
Content marketing for
Below are the 7 points
you must know about content marketing
1) Zero cost investment: – Unlike
paid advertising, content marketing doesn’t incur any monetary burden on a
brand. Any business can work towards creating value for its target group
through quality content, gaining the trust and building relationship with its
customer base. Later, the good word can help the brand increase its market
2) Content creation ideas – To
interest your target group with the right content, you must know what your
potential customers are looking for. Thus to choose the right topics to create
content, you can take help of features like Google’s Autocomplete which
complete your sentences, showing you some commonly searched items in the search
3) Responsiveness – Maintaining an
active online presence can drive traffic to your website from multiple
channels. For example, you can answer your business related queries on the
Facebook page, Quora and yahoo answers. Quality of your answer may produce
interest in your website to explore more, getting more impressions on your web
4) Relevant content – While paid
advertisements like banner ads can drive visitors to your website, the
relevance of the content decides whether the users get hooked on your website
and explore further or they simply drop out. Thus, the content you serve must
be in line with the expectations and requirements of the users.
5) Use different channels – With so
many screens, channels, and gadgets, the multitasking age is easily distracted
and thus, you need to make sure that you are present across different social
media channels like Facebook, Twitter, and Instagram. The omnipresence of the
brand ensures that the potential customers don’t miss out any information, and
your brand is present on every platform your potential customers are.
6) Use different mediums – It’s
important for a brand to understand that not all potential customers can be
attracted via one medium of content. Some people like to absorb information
through blogs; others may prefer to watch a video on YouTube or listen to a
podcast. Thus, the best brand strategy for a brand is to share its content into
different formats such as text, audio, video, graphics, etc. It also helps in
mixing things up as no one likes to consume the same format all the time.
7) SEO marketing- When people
search for some information, they usually click on the top links on the result
page of a search engine. Thus, the higher a website ranking in the result
lists, the greater is its likelihood to be visited. SEO (search engine optimization)
is a technique that drives traffic to a website by improving its ranking.
In short, the best brand
strategy for any business today is not to rely on expensive advertisements but
to grow organically, focusing on the long-term value creation for the brand.
generation has a relatively short attention span, and capturing it is
digital marketing world is ever changing. At Results Driven Marketing, we
implement marketing strategies to ensure that your digital marketing campaigns
Clicks Into Clients”, and catching the eyes of those in the multitasking generation. To
learn more about how we can assist with your marketing efforts or to learn
about our other services, contact
us today at (215)-393-8700.
This is the second of a two-part series. Part one covered what Twitter is and why it's cool; this post discusses Twitter etiquette, tools, and speculation about its future.
How to Twitter Properly
Like any other social setting, Twitter has its own etiquette. This can be confusing to new users. (And, as you can see by spending more than a few minutes on Twitter, it's apparently elusive to many long-time users as well.) Margaret Mason has written an outstanding primer on Twitter etiquette, offering advice such as watch your ratio ("If only a few people follow you, but you follow a thousand or more, many people will assume you’re a spammer. That’s because you probably are. Go away, spammer."); never Twitter if you're drunk or high; and most importantly, "remember that everyone can hear you."
Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic). Twitter, however, stands alone. (Okay, there's also Pownce, but Twitter is better.)
Self-described as simply a real-time short messaging service and often referred to a microblogging platform, to those new to it, Twitter resembles nothing so much as a giant cocktail party where everyone talks at once and hopes others listen. You can tell who's important by how many "followers" that person has, though that's no guarantee anyone is really paying attention. People (or rather, Tweeple in the Twitter lexicon) can come and go without really being noticed, just like at a real (very, very large) gathering.
Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive, and traditional marketing tactics. Like seriously, who uses billboards in 2019? Online marketing is cost-effective Easier to reach your audience members and potential customers And you know exactly who you’re reaching
You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.
So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!
Know your target audience and knowing how to target them
These two online marketing tips are key. If you’r…
Go 6 months without mentioning your product
There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers.
The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.
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Forget real-time marketing
Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain.
The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards).
Focus on consistent, valuable information… become the expert… get the process in place… be patient.
After last week's Quote Week, we're moving onto Tips Week! And our focus is Content Marketing!
Take “best of breed” seriously
Ninety-nine percent of companies don’t do this. There are at least six principles that are essential to epic content marketing. The sixth, and perhaps most important, is setting a goal/mission to be the “best of breed” informational provider for your industry niche — i.e., to truly be the leading informational resource for your industry.
This is critical to making content marketing work for you. If your content marketing isn’t eagerly anticipated and truly necessary, at some point, your audience will see through the façade and ignore you.
Ask yourself this: If your content marketing disappeared from the planet, would anyone miss it?
If no one would miss your information, you’ve got work to do. Start by setting your goal, then set up the processes and invest in the people you need to reach that goal.