Skip to main content

The Importance Content Marketing Has When Increasing SEO Value

The Importance Content Marketing Has When Increasing SEO Value


What is your primary goal while marketing a business? Getting as many people as possible to view your website, right? After all your website will give them more information about your company, your products, or the services you offer.


Your website should show up in search results when prospective customers are looking for the information in your area of expertise. This is where search engine optimization (SEO) comes in. You want your website to be ranked high in search engine rankings when someone types in keywords or phrases relevant to the content on your website.


Content marketing can be a very effective tool for improving your SEO value. It’s all about creating content that can be used to build awareness for your brand in subtle and not so direct ways. Blogs, articles, and guides are all forms of written content that can be shared.


To understand how content marketing can help with SEO, let us consider an example. Suppose you have a business selling healthy snacks like granola bars, mixed nut bags, and whole grain chips. To improve the SEO rankings of your website you could add a blog section wherein you regularly post blogs on interesting topics relevant to your products.





You could post blogs about the benefits of eating healthy snacks or the harmful effects of eating unhealthy food items. You could write about individual ingredients like oats, quinoa or nuts, and their benefits. Inserting links to your products in appropriate places in your blog is also a great option.


Including more content on your website means there are more chances of including the important keywords relevant to your products as well. These keywords will direct customers to your site when they search for them online. Going back to our example, the idea is to feature in search results when someone is looking for healthy snacking options.


Be careful not to flood your article with keywords though. The content you put up needs to be substantial, unique and useful. It should offer some new information to the reader.


By cramming an article with keywords, you are compromising on the quality of the content. This way you risk losing the interest and attention of the reader who might end up closing your link without spending much time on it.


This, in turn, will contribute to more bounces on your website which means readers open and close your link too quickly without staying on the page or website. A higher bounce rate will negatively impact your SEO rankings as well.


So, be smart while using keywords and put them in the right places. Keywords should seem like they are a part of the content and should not be jarring, unnecessary words stuck in anywhere for the sake of it.


If a reader is hooked, he or she is likely to spend more time on your website and click on other links as well. More time spent on a website translates into a boost in its search engine rankings. This, of course, is a good thing and one of the outcomes we are seeking as a part of our digital marketing strategy.


The quality of the content you post on your website is also important. Good content is more likely to be shared on social networks and also get more backlinks, resulting in increased website traffic.


Remember, though, that the content should be novel, informative and interesting to read. Badly written, irrelevant content spammed with keywords is an immediate turn-off for readers and does nothing for the SEO value of the host website.


While focussing on the quality of the content, you shouldn’t ignore the quantity aspect. Make sure that you post relevant content on a regular basis. An active website is likely to do better on search engine rankings compared to a website that posts content once in a blue moon.


Chalking out a digital marketing strategy for your brand can be a complex task, and it is easy to make mistakes and watch your search rankings plummet. Fortunately,  a good SEO agency who specialize in helping your website rank and can guide you in ways to use content marketing to your advantage.



At Results Driven Marketing, we implement SEO strategies to ensure that your content marketing strategies are “Turning Clicks Into Clients”, and getting your site the ranking it deserves! To make sure your website is consistently ranking on the search engines and not left out give us a call at 215-393-8700.

Comments

Steve Berke said…
I think this article will fully complement your article. PLease continue publishing helpful topics like this. Regards, from alwaysopencommerce.com

All Time Greats

Takin' A Short Break

After being part of a team launching a company this week and four new website design projects, plus my "regular" work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out. I'll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment. Speaking of that company launch , however—if your role has anything to do with business intelligence, data mining, analytics or database marketing—you're going to be hearing a lot about this company in the coming weeks and months: Back soon. ***** technorati tags: website design projects, social networking, interactive PR, business intelligence, data mining, data analytics, database marketing del.icio.us tags: website design projects, social networking, interactive PR, business intellige

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom

Top Notch Digital Marketing Tip: Google AdWords and PPC

Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimization) takes some

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

7 Reasons Every Business Needs to Twitter

This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom

SEO Link Spam - What Is It and Who's to Blame?

Over the years, unscrupulous black hat SEO scammers have used a variety of tricks—keyword stuffing, link farms, white text and others—to try to manipulate search results, and the algorithms used by Google, Yahoo and the other search engines have evolved to identify and squelch the effectiveness of such nefarious tactics. A more vexing issue for the search engines is dealing with link spam, not only because it is difficult to detect and address algorithmically, but because there isn't even a clear definition. As a website owner, the term represents emails like this: Dear webmaster, As a part of ongoing campaign to increase the Link Popularity of My website I am looking for some good potential sites like yours. I review your site and find that, in SEO perspective your site is Perfect. Also, this would be a great resource for my visitors too. I would request you to consider listing my site. Title:- My Spammy Website URL:- http://www.indiaspamforyou.com Description:- mi

The Wrong Way to Build External Links for SEO

Anyone who's worked on search engine optimization (SEO) for any length of time understands the importance of building relevant external links to a website. But whether you do choose to SEO internally, outsource it domestically, or offshore the effort, it's important to get this process right. If you're doing it internally, follow established best practices for this effort (including the information below). If you outsource your SEO, ask your vendor exactly how they perform their SEO work. I frequently receive reciprocal link requests for WebMarketCentral.com . Some of the requests are well-written, some inelegant, some spammy. But I recently received the following message, which was among the worst I had ever seen: Subject: Link exchange Dear Webmaster, My name is (name), and I run the web sites.: http://www.clickatest.co.uk/(PR>2) http://www.clickajob.co.uk/(PR>3) http://www.freshpromotion.com/ I recently found your site and am very interested in exchanging links. Y