Skip to main content

Follow These 7 Tips To Increase Your Results With Display Advertising

Image
By
7 Tips To Increase Your Results With Display Advertising
Display or banner ads are advertisements that show up on a website. These advertisements can be used to promote a new product, offer or resource; create brand awareness; encourage buyers to complete a transaction on your website; or remarket yourself to prior visitors to your website.
These ads usually have static content (text overlaid by an image or Flash plug-in) or rich media (interactive media in the form of videos that demand engagement from audiences) and a CTA (call-to-action that tells audiences where to click and what to expect after clicking).
Display advertising gets a bad rap for being obtrusive or ineffective. But nothing could be far from the truth. Unbounce research indicates that 98% advertisers are not doing display advertising the right way and thus, not getting returns on their marketing investment. This implies there’s a fundamental gap between advertisers’ understanding of display ads and the best practices for creating effective display ads. This blog aims to point out common flaws of display ads and give handy tips to improve advertising campaigns.
Know your audiences
One of the foremost reasons why only people labeled display advertising as “distasteful” when it first emerged in 2013-14 is that marketers were using ads indiscriminately. Going on a website to look for directions to the nearest pharmacy and being bombarded by ads about completing an abandoned shopping cart on a website, will not serve any purpose.
But placing an ad offering discount on online purchase of medicine can tempt the user to click on the ad and at least consider the options. The key to effective digital advertising is to understand who is your audience and what they want.
Know your marketing objectives
As with any marketing campaign, digital advertising also needs clearly-defined objectives. Is the purpose of your advertising campaign- capturing a new target market? Or, creating awareness about a new program or service (festive sale, promotional discount, etc.)? Identify your goals and keep them reasonable. Google Adwords and LinkedIn advertising have built-in analytics features that allow you to map your ad’s performance against its objectives.
Use native ads
Native ads emulate the inherent functions of their hosting platform and match ads with user search options in real time. These ads are so relevant that they don’t even look like advertisements. Native ads have a 53% click-through rate and 32% people say they are likely to share banner ads versus only 19% for display ads.
Heineken was able to reach almost 54% of its target audiences in just three days on using a native Facebook ad campaign- an unbeatable feat by any standards!
Have a prominent CTA
The ultimate aim of investing in a sponsored ad is to get users to do something, like download an eBook, complete a check-out, sign up for a membership, and so on. So, have a prominent CTA button on your banner telling them precisely what to do. Be clear in your intent and set expectations correctly. Don’t overpromise and under deliver.
There’s nothing more frustrating than clicking on a free resource and landing on a website’s homepage and having to pay for membership in order to get the resource.



Design a good landing page
The landing page is where users reach on clicking the CTA in a banner. Keep the page distraction-free (no menus and other CTAs), have a short form to gather contact details of users, and redirect to a thank you page where you thank users for clicking the CTA and trusting you with their valuable details.
Combine with retargeting
When you market display ads to target audiences who have visited your website but left without converting, the results can be spellbinding. Repeated reminders to complete a pending action can be really effective, encouraging almost 70% people to convert. A gentle reminder can get the task done far better than pesky prompts.
Use Analytics
Analytics tools can show you the CTR and conversion rates of advertisements. Don’t hesitate from experimenting and combining display advertising with other marketing strategies to get favorable results. Sponsored ads are chargeable, and you wouldn’t want to waste marketing budget on campaigns that don’t yield results.
Contact Us Today

The Google Girls and Guys at Results Driven Marketing are experts when it comes to display advertising! If your current advertising scheme isn’t delivering results, talk to us about display advertising to improve conversions on your advertising dollars. Call us at 215-393-8700 today.
Structured Data Template for Blog Postings:

Comments

Post a Comment

All Time Greats

The Wrong Way to Build External Links for SEO

By
Anyone who's worked on search engine optimization (SEO) for any length of time understands the importance of building relevant external links to a website. But whether you do choose to SEO internally, outsource it domestically, or offshore the effort, it's important to get this process right. If you're doing it internally, follow established best practices for this effort (including the information below). If you outsource your SEO, ask your vendor exactly how they perform their SEO work. I frequently receive reciprocal link requests for WebMarketCentral.com . Some of the requests are well-written, some inelegant, some spammy. But I recently received the following message, which was among the worst I had ever seen: Subject: Link exchange Dear Webmaster, My name is (name), and I run the web sites.: http://www.clickatest.co.uk/(PR>2) http://www.clickajob.co.uk/(PR>3) http://www.freshpromotion.com/ I recently found your site and am very interested in exchanging links. Y...
5 comments
Read more

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

By
All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...
102 comments
Read more

Fishing for B2B leads? Choose the right bait.

By
Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers." Bait such as sucker minnows or spinner lures will attract larger, more exciting prey like northern pike. These larger fish are more elusive, so you likely won't end up catching many, but each one will be larger and more fun to catch than a small panfish. The same principle holds true in b2b lead generation. Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch." The greater the involvement you require of respondents,...
1 comment
Read more

The Top 4 Ways to Use Social Networking for B2B PR

By
As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. It's no longer just about teenagers discussing their favorite bands. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. With that in mind, here are four ways B2B vendors can use social media to spread their messages. 1. Get connected on Facebook and LinkedIn . Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms). This makes you—and ultimately your company—easier to find. - You can link names of your executives use...
2 comments
Read more

Best of 2007: Web 2.0 Sites

By
A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 applications and services, searchable by an extensive list of tags and sortable by date and name. Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editabl...
3 comments
Read more

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

By
When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT...
1 comment
Read more

What is CRO and How Can It Skyrocket Your Conversion Rates? Expert Digital Marketing Strategies Revealed

By
‍ Image Source: FreeImages‍ ## Introduction to CRO (Conversion Rate Optimization) In the world of digital marketing, Conversion Rate Optimization (CRO) is a crucial strategy that can significantly impact your business's success. CRO focuses on improving the percentage of website visitors who take desirable actions, such as making a purchase, filling out a form, or subscribing to a newsletter. By optimizing your conversion rates, you can maximize the return on investment (ROI) of your digital marketing efforts. Why CRO is important for your business CRO is important for your business because it can directly impact your bottom line. By increasing your conversion rates, you can generate more leads, increase sales, and ultimately drive revenue growth. Instead of solely focusing on driving more traffic to your website, CRO enables you to make the most of your existing traffic by ensuring that a higher percentage of visitors convert into customers. In addition to boosting your revenue, C...
2 comments
Read more

7 Reasons Every Business Needs to Twitter

By
This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom
19 comments
Read more