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Get Ready for Some of the Most Interesting SEO Trends & Google Changes of 2018

So I am sure some of you are out there wondering what 2018 is going to bring for the world of Search Engine Optimization and if Google is going to have anything to do with it, right? Because I know I was wondering the same thing as soon as the clock struck 12 on New Year's Eve.

I recently read the coolest article on what the new year will bring for SEO and Google. Here is a spin on some of the most important concepts I took away from diving head first into this article:

1. Content Regulation
What does this mean? Basically no more fake news. Sorry to all those out there who enjoy reading the most ridiculous stories the supposedly happened about the killer clown that terrorized a whole town. This will be no more.

Thanks to the amazing and always changing algorithms that Google produces, Google will be able to detect  “non-authoritative information” and devalue it to the point of non-existence. *Clean your content up before Google does it for you*


2. A Mind Blowing Voice Search Statistic
1 in 5 mobile searches come from voice search already.... Meaning, the number are only going to grow at a crazy fast rate due to all of the production of Google Assistant- enabled devices.
Why is this number so important? Because voice search results usually get generated into featured snippets faster and more consistently than any other type of searches do.

As voice search grows, so will the number of featured snippets!


3. Give Credit Where Credit is Due
AI is starting to become more and more aware of the importance links have for businesses, no matter how big or small the size of the business. What does this mean for you? Start adding links every time you mention some any business just to be safe. You have a better chance of moving up on the search engine listings if you do so!

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads.

Email newsletter advertisements
Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick.
The average CTR for indust…

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Top Notch Digital Marketing Tip #1 | Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?


Online marketing is cost-effectiveeasier to reach your audience and you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Know your target audience and knowing how to target them
These two online marketing tips are key. If you’re not targeting the right group of people, …

Tips Week Content Marketing Part 4

More tips, more tips, more tips!

Forget real-time marketing Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain. The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards). Focus on consistent, valuable information… become the expert… get the process in place… be patient.

Top Notch Digital Marketing Tip #3 | Google AdWords and PPC

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

The Pure Unfettered Power of PPC
Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous whereas SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the p…

Quotes on Marketing

Continuing our Quote Week extravaganza, we have quotes about Marketing:

1. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock 2. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs 3. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg 4. “Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe 5. "If you're a good marketing person, you have to be a little crazy." – Jim Metcalf

Tips Week, Content Marketing Part 2

Continuing the mad tips!

 Go 6 months without mentioning your product There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers. The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.