While almost as long as Sam Hinkie's Resignation Letter to the Sixers organization, Neil's thoughts on trusting the process are a little less esoteric.
The tips include things such as:
The numbers never lie
Marketing tends to get more expensive over time
Don't take shortcuts
Go against conventional marketing wisdom
Don't hire people you need to train if you want to grow fast
For more details on Neil's 18 years of marketing wisdom, read the full article here!