Tips Week, Content Marketing, Part 5

We're closing in on the end of the tips. But this one's a killer!

Kill a channel

Here’s a publishing truth: It’s likely that with each new channel you add to your content marketing plan, the other channels you are already using will take a small hit in quality and focus. I’ve seen this time and again as concentration goes wider and relevance gets broader.

I’d like to challenge you to kill a channel (or two) and put a renewed focus on the channels that are most worthy of your time and attention. Be amazing: Be great at distributing content through three channels; use another three to heavily promote that content; and forget the rest… at least for a while. Then check the results.

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