And now we come to the payoff!
Begin with the end in mind
If you’ve read Stephen Covey’s long-time best-selling book, The Seven Habits of Highly Effective People, you’ll recognize this one as the second habit: Begin with the End in Mind. In Covey’s words:
It focuses on what you want to be and do. It is your plan for success. It reaffirms who you are, puts your goals in focus, and moves your ideas into the real world.
If you don’t know what you want to be, in terms of your content marketing, when you grow up, how will you know if you are on the right path?
Things to do:
- Create your content marketing mission statement.
- Set a subscriber goal for your content.
- Decide what you ultimately want subscribers to do.
- Answer the question, “How Will We Know We Are Succeeding?“
Do you have a major issue that is driving your success, or stopping you from succeeding? Please let me know in the comments below.
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