As Suzanne Falter-Barns points out in her blog here, collecting email addresses from your blog visitors is both easy and a great supplement to RSS feeds. Then, rather than sending out a traditional e-newsletter -- with all of the planning and formatting that requires -- you can simply send a brief note to your email list each time you post (or weekly if you are posting more frequently than that) inviting your recipients to revisit your blog and check out your latest musings.
Your blog becomes the content container for the information you would have previously included in your e-newsletter, but with all the advantages of blogs -- timliness, informality and search engine-friendliness.
You can also feel free to copy my "build your own newsletter" concept. It may appear lazy, but I prefer to think of it as innovative.
Terms: email newsletter, e-newsletter, business blogging, internet marketing
The Web marketing portal: WebMarketCentral.com
Contact Mike Bannan: email@example.com