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Best of 2008 (So Far) - Web Marketing Research, Part 2

The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge.

Which blogs do reporters read? What are the top uses of the Internet after email and search? What type of online advertising is growing while banners and PPC ads flatline? What's the next big trend in blogging? Which information sources have the greatest influence on consumer purchasing decisions? Read on to learn all of this and more.

Top Blogs Used by Reporters & Journalists by Mequoda Daily

There are lots of "top" blog lists out there, but which blogs really have influence with traditional media? This article reports on a study of the blogs read by more than 450 reporters in technology, lifestyle, health care, travel, and politics. It would have been nice to see more than a handful of results in each category, but the results are interesting nevertheless.

Pew/Internet Search Engine Use Report by MIT Technology Review

A high-level overview of a recent study of search engine use conducted by the Pew Internet and American Life Project. Search engines are now used on daily basis by half of all Internet users. Search is the second-most common use of the Internet after email. More than twice as many people said they checked the weather on the Internet daily as reported visiting a social networking site (weird). There's lots more here for data junkies.

18 Ways to Power Search Google by The Inquisitr

Blogging evangelist Duncan Riley provides an excellent list of tricks for searching out specific types of information on Google, such as specific types of documents, backlinks, phone listings, movie times and metric conversions. Highly bookmarkable.

Is online advertising losing its luster? by iMedia Connection

Neal Leavitt reports on a recent study by market research firm Borrell Associates which contends that while spending on online display ads and search advertising will soon peak then begin falling, expenditures on online promotions (e.g., contests, giveaways, coupons, sales of half-price gift certificates) will triple over the next five years to become the biggest category in online marketing. Others (such as Rob Enderle) aren't so sure; promotions may be easy to measure, but without advertising support, they can lose a lot of effectiveness.

Porn passed over as Web users become social: author by Reuters

Reporter Belinda Goldsmith summarizes a few of the key findings revealed by author Bill Tancer in his new book Click: What Millions of People Are Doing Online and Why it Matters. Among the findings: ceiling fans are on the list of people's top fears alongside social intimacy and rejection; there's an annual spike in searches for anti-depression drugs around Thanksgiving time in the United States; and surfing for porn has dropped in teh last decade from 20% of searches to about 10%. The hottest Internet searches now are for social networking sites, and the biggest drop in porn interest is among 18-24 year olds.

What’s Next In Blogging? by Search For Blogging

Über blogger Mert Erkal reports some interesting stats on the continued growth and evolution of the Internet, and predicts that mobile blogging will be one of the hot new trends.

What causes webinar attendees to bail? by B2B Lead Generation Blog

In this concise but helpful post, b2b lead gen guru Brian Carroll summarizes the findings of a MarketingSherpa report on the top reasons that attendees bail out of webinars, including such common presentation faux pas as reading directly from the slides and starting the webinar with a sales pitch.

State of the Blogosphere 2008 by Technorati

Fascinating details about blogging, advertising and income. Driving home the point that blogging is a great hobby but a tough way to make a living, the median annual advertising income for all bloggers is about $200. The average annual revenue for the top 10% of bloggers is just $19,000.

Why do some companies choose to ignore social media? by Britopian

85% of Americans using social media think companies should have an active presence in the social media universe, yet only 74 of the Fortune 500 companies maintain active blogs. Michael Brito examines why this yawning disconnect persists between corporations and their customers.

Word of Mouth, Online Reviews Most Influential in Purchase Decisions by Marketing Pilgrim

Jordan McCollum summarizes a recent study by Rubicon Consulting which explores the biggest influences on purchasing decisions and consumer perceptions of various websites. Reading this post, you'll discover that Yahoo is the second-most valued website by consumers, Second Life and Twitter still reach only a few percent of Internet users, and lots of other interesting web trivia.

Search Engine Marketing Trumps Yellow Pages by NewSunSEO Blog

A study conducted in July of this year by TMP Directional Marketing revealed that in 2008, for the first time ever, consumers reported that they were more likely to use the Internet than the yellow pages to find information on local businesses. As someone who hasn't touched a yellow pages directory in years, other than to start a campfire or toss the old one into the recycling bin, the biggest surprise in this study is that it took until 2008 to reach this point.

Previous posts in this series:

Best of 2008 (So Far) - SEO Guidance, Part 1
Best of 2008 (So Far) - SEO Guidance, Part 2
Best of 2008 (So Far) - Search Engine Marketing, Part 1
Best of 2008 (So Far) - Cool Web Tools, Part 1
Best of 2008 (So Far) - Social Media Optimization, Part 1
Best of 2008 (So Far) - Blogging for Business, Part 1
Best of 2008 (So Far) - Web Marketing Research, Part 1
Best of 2008 (So Far) - Website Design, Part 1
Best of 2008 (So Far) - SEO Link Building
Best of 2008 (So Far) - Search Engine Marketing, Part 2
Best of 2008 (So Far) - Social Media Optimization, Part 2
Best of 2008 (So Far) - SEO Guidance, Part 3
Best of 2008 (So Far) - Cool Web Tools, Part 2
Best of 2008 (So Far) - Blogging for Business, Part 2


Contact Tom Pick: tomATwebmarketcentralDOTcom


All Time Greats

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

WMC Interviews: Alan Douglas

Last week I caught up with Alan Douglas, president of Douglas Publications and the Briefings Publishing Group. Briefings offers newsletters, videos, reports and tip books to help professionals sharpen their workplace skills, improve productivity and become a more effective team player and leader. Their Corporate Writer Resource newsletter provides corporate communicators in PR and marketing with concise, practical advice about writing, editing, format, design and writing for the web. Here's our (rather concise) conversation: WebMarketCentral (WMC): What did you do before Briefings Publishing Group / Douglas Publications? Alan Douglas (AD): An eclectic background with experience as a business executive, attorney and college professor. WMC: How, when and why did you get started in this business? AD: Business to business publications allow for both creative and financial rewards. WMC: Who is your ideal or typical client? AD: Someone who wants to be better, happier and appreci

Using Google Knol as a B2B Marketing Tool

Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. As with Wikipedia, subject matter experts can write or contribute edits to a Knol page on a specific topic. Unlike the case with Wikipedia, however, the author(s) is identified, so readers know who contributed to the article and understand any biases the author(s) may bring to the topic. For example, a technology vendor may write a very different page on a specific topic than what a user would write. Politically, a Libertarian is likely to define a term such as "healthcare reform" very differently from a Green. This makes Knol at least potentially much more democratic than Wikipedia, a significant problem with which has been the ability of a small cabal of self-appointed high priests to unilaterally delete content for any reason (or apply their "rules" differently for different contributors). Also unlike Wikipedia, Knol will permit multiple Knol pages o

Say No to Bad SEO: SEO Best and Worst Practices

Editor's Note: An edited and condensed version of this post appeared on SEOmoz in January. Here's the original, uncut article. If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. If you work for one of the many reputable SEO agencies in the market, please have your prospective clients read this post. If, however, you offer the type of SEO "services" described below...then in the immortal words of Obi-Wan Kenobi, you may want to go home and rethink your life . Search optimizing your website has become an essential part of doing business. In both B2B and consumer markets, most prospective customers will use a search engine at some point in their buying decision process. And most of those searchers will click on at least one of the top organic search results. Smart business people know that SEO is increasingly critical to the success of their businesses. But most such people aren't SEO experts

Best of 2008 - SEO Tools, Part 1

This content has been moved to Best of 2008: SEO Tools on the Webbiquity blog. ***** technorati tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R. Brown, Netconcepts, Link Counter, Search Engine Land, Mona Elesseily, Page Zero Media, SpyFu, Search Marketing Blog Online, Jon Clark, TechCrunch, Erick Schonfeld, Website Grader, HubSpot, Rank Checker, KeywordEnvy, Trevor Claiborne, SEO People, link ninja, Paul Teitelman, Traffic Marks, Small Business Search Marketing, Matt McGee, SheerSEO, SearchNewz, Navneet Kaushal, Search Engine Journal, Ann Smarty tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R. Brown, Netconcepts, Link Counter, Search Engine Land, Mona Elesseily, Page Zero Media, SpyFu, Search Marketing Blog Online, Jon Clark, TechCrunch, Erick Schonf

Why PPC Will Always Cost More Than SEO

In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" No doubt the comments to Rand's post will reveal many reasons for this differential, but here are three that spring immediately to mind: 1. The perception that people click on natural search results when they are seeking information, but on sponsored search ads when they are ready to buy. This presumption certainly justifies proportionately greater spending if it's valid. I suspect that just the opposite may in fact be the case, but don't have sufficient data to back that up. 2. The "media cost" is inherent in PPC. Companies can spend very similar amounts for SEO activities and SEM program management

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, link popularity tool tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom

Top Notch Digital Marketing Tip: Google AdWords and PPC

Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimization) takes some