Will Content Marketing Kill Trade Publications?

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Best of 2008: Social Media Optimization, Part 6

This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: online video SEO reputation management social bookmarking social media marketing SEO and reputation management Search Engine Journal Loren Baker Google Video ClipShare PHPmotion 30 largest social bookmarking sites Anything Goes Blog Stuntdubl social media can increase revenue Social Media Today Jacob Morgan increase blog traffic How To Make My Blog Marko Saric what not to do in social media Interactive Insights Group Robin Broitman social media gaffes Target Motrin Starbucks Whole Foods FedEx del.icio.us tags: online video SEO reputation management social bookmarking social media marketing SEO and reputation management Search Engine Journal Loren Baker Google Video ClipShare PHPmotion 30 largest social bookmarking sites Anything Goes Blog Stuntdubl social media can increase revenue Social Media Today Jacob Morgan increa

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO). SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages. After that, Google serves you up to searchers in the organic section. The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in the right plac

Google and the Parable of the Turkey

In The Black Swan , Nassim Nicholas Taleb writes about the life of the turkey: for 100 days, the turkey is sheltered, fed and cared for by the farmer. The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Then, on the 101st day (with Thanksgiving quickly approaching), the relationship between the turkey and the farmer changes abruptly and permanently. The rationale behind the farmer's apparent benevolence become clear in a final flash before the turkey takes the necessary step preceding de-feathering, vacuum-packing, freezing and shipping off to the market. Taleb's lesson for us from this: don't be a turkey. More succinctly, don't assume that the future will resemble the past, or, in the words of mutual fund prospectuses , "past performance is no guarantee of future results." Also, remember that there is no such thing as a free lunch. Of course, that doesn't take into account the pe

Top Notch Digital Marketing Tip: Optimize Your Site

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr

Email Newsletters vs. Blogs Part 2

My post several weeks ago about the emergence of blogs and the decline of the e-newsletter drew a thoughtful comment from Monty Loree of Express Marketing . Mr. Loree contended that "With direct email, you're in control of staying in touch with people and inviting them back to your site." While that's indusputable, my point was that you don't need a traditional email newsletter to accomplish that task. As Suzanne Falter-Barns points out in her blog here, collecting email addresses from your blog visitors is both easy and a great supplement to RSS feeds. Then, rather than sending out a traditional e-newsletter -- with all of the planning and formatting that requires -- you can simply send a brief note to your email list each time you post (or weekly if you are posting more frequently than that) inviting your recipients to revisit your blog and check out your latest musings. Your blog becomes the content container for the information you would have previously

Best of 2008 - SEO Tools, Part 1

This content has been moved to Best of 2008: SEO Tools on the Webbiquity blog. ***** technorati tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R. Brown, Netconcepts, Link Counter, Search Engine Land, Mona Elesseily, Page Zero Media, SpyFu, Search Marketing Blog Online, Jon Clark, TechCrunch, Erick Schonfeld, Website Grader, HubSpot, Rank Checker, KeywordEnvy, Trevor Claiborne, SEO People, link ninja, Paul Teitelman, Traffic Marks, Small Business Search Marketing, Matt McGee, SheerSEO, SearchNewz, Navneet Kaushal, Search Engine Journal, Ann Smarty del.icio.us tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R. Brown, Netconcepts, Link Counter, Search Engine Land, Mona Elesseily, Page Zero Media, SpyFu, Search Marketing Blog Online, Jon Clark, TechCrunch, Erick Schonf

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