This content has been moved to How Trade Magazines Can Take Advantage of Content Marketing on the Webbiquity blog.
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Contact Tom Pick: tomATwebmarketcentralDOTcom
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Contact Tom Pick: tomATwebmarketcentralDOTcom
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte...
Comments
No, I agree with everything you say ... if it is done with the right audience/niche to support it.
The reason I reacted to your first post is that my audience is too small, and as capital equipment, attention is fleeting.
Sorry about messing up your blog post. :-)
I suspect mileage will vary. How the trades will fare depends on niche, audience size, growth rate etc.
But generally, I think most have a strong position in the market but will need a serious re-examination of business model to adapt to changes in buying cycles.