Content Marketing is the strategic marketing
process of establishing and distributing consistent content that is useful,
enlightening and is entertaining for the potential customers. Content Marketing
is important because not only does it help create authority for your brand, but
it also sets you up with a community of devoted customers.
Customers rely on search engines for solutions,
and the best moment to win new customers is to be present when they search for
things in your niche. This is precisely why it is pertinent to keep up with SEO
trends. Here is a curation of the latest SEO trends that will influence content
marketing in times to come:
1. Search
engines are not text-only anymore: Have you heard of Alexa, which was
developed by Amazon? Or Google Home? These are personal assistants that are
taking the world by storm. They help answer any of your queries over speakers,
just like if you were having a conversation with your buddy. You don’t have to
type; your voice is the input.
This easy access to searching has made it more
omnipresent than ever. To remain relevant, you must create content that shows
up in search results on these different formats and platforms. It is hence
important to get into your customers’ minds and deliver what they want. This
will help you open the door to rational and creative means of optimization of
search.
2. Turning
to user-generated content: User-generated content is the content that your
customers create to talk about your business. It cements the “trust” factor,
which is one of the driving forces of content marketing. You should encourage
your customers to write reviews, share photos and videos to talk about the
benefits they are getting out of your product.
When you offer incentives for the customers to
write reviews, it will encourage both offline and online word-of-mouth.
However, user-generated content is a double-edged sword and will backfire if
not employed correctly. Specially if there’s a disgruntled customer there are
higher chances of him living a negative feedback than a happy customer leaving
a positive feedback.
3. Think
of the deep-rooted benefits of search strategies: When you prioritize
organic search, it is common to focus on short-term wins. However, the problem
about search is that the biggest profits are not visible forthwith.
Search Engine Optimization is a mixture of a
brand-building exercise as well as authority-building. Therefore, it does not
help if you think short-term. Short-term strategies are fine to get started. However, you have to focus on long-term strategies to build a solid base for
your brand.
4. Personalize
for relatability: A study by IBM Digital Experience concluded that 56% of
marketers believe that customized content boosts commitment rates. Another
study notes that 80% of marketers believe personalized content is more
efficient because it is direct and to the point. There are many studies
conducted that conclude the same effect of content marketing. These studies are
a huge driving force towards personalizing content.
Personalization helps the customer remember a
brand better and hence creates a stronger bond with the brand. Remember, you
cannot please them all. However, what you can do is create content that the
majority of the audience would like to see.
5. Being
available even when you are not: Chatbots are a helpful solution for when
the blog posts and videos aren’t cutting it anymore. They have real-time
automated conversations with your customers. They change your image from a
brand-focused business to a customer-focused one.
Chatbots use either Rule-based or Natural
Language Programming to interact with your customer. When the bot provides your
customer with the solution he is looking for, he leaves a happy camper. If the
bot fails to satisfy your customer, you can always use the information from
that chat to create content around it. It’s a win-win for both of you.
6. The
stage for content marketing is set for future: In the past, we used search
engines to guide traffic to our sites. These days though, Google is displaying
web page content on search engine result pages (SERP) rather than redirecting
to the actual page. The search engines now want lesser and lesser redirects
from the SERPs. Therefore, it is of utmost importance that you create content
that is truly valuable, educational and interesting. When customers do actually
land on your site, they are delivered purposeful information with quality
content. This is the criteria based on which the search engines pick up content
worth that is worth displaying.
At Results Driven Marketing LLC, we've been
guiding our customers and building content marketing strategies to help rank
their websites. Essentially turning clicks into clients. If you're looking to
increase traffic to your website and also up your conversions, give us a call
at 215-393-8700 to find out how we can help.
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