Skip to main content

These Are The Top 25 Digital Marketing Design Trends for 2018

Image
By

These Are The Top 25 Digital Marketing Design Trends for 2018

The world of visual design is always evolving. Trends disappear almost as soon as they emerge. In such a dynamic ecosystem, it pays to be ahead of time. This countdown of 2018’s top expected digital marketing trends is meant to keep you ahead of the game.


Symmetrical designs, generic images, muted color schemes, subtle typography were all great in 2017 but won’t cut it with clients this year. Be bold, stand out could well be the principle that should govern your online presence especially web designs. Be prepared to think out of the box and be different—a sure way to catch people’s attention.



Ditch generic

The assembly line approach won’t be a hit in 2018. Customized, authentic images and rich media content will catch the eye. Stock pictures will need to be made into memes. The more personalized a photo, the more eye-catching it’s poised to be.

Double Images

User-generated content or self-captured images will be even more authentic. An interesting development will be the popularity of hand-drawn images and caricatures. They look abstract and unique and can take your visuals to another level altogether.


Be bold

Bold and loud colors used aesthetically will work.  Muted colors, that have tints or shades of black, are on their way out. Pastels are also another popular option. Color transitions of the same color create striking visuals. To find winning color combinations, use the Colorhunt tool. Images overlaid on a background of the same color, give a 3D effect.


Classic duotone is definitely on the wane this year. Use channel color splitting to create edgy double-colored visuals. Superimpose two layers of the same image in monochrome, to create amazing double images that look in motion.


Experiment with typography


Typography still rules but will be more creative. Cropped typography will be a hot trend. It requires erasing parts of letters or numerals while still keeping them readable. Use unorthodox alphabetical order or letter arrangements to make creative words- chaotic typography. Bigger, bolder fonts will be in vogue. Use real-life elements such as human figures or animal silhouettes to create letters- the effort will be truly worth it. Try it out if you’re planning to experiment with new logo designs.

Chaotic Typography

Shadowed fonts and floating typography give an illusion of 3D and look great in all types of visuals. Detailing in fonts will be replaced by minimalistic styled fonts that look sparse but make a big impact.

Moving images

Static images will be replaced by gifs. Animating portions of images (cinemagraphs) while keeping the others motionless, will also work well. Loop images together and move them like a marquee.

Distorted images

Holographic designs will get phased out this year. They will be replaced by color channels and distorted images. Asymmetrical images and forms will be popular. “Ruined” images (slices of the same image placed randomly resulting in weird-looking images) will be seen outside of horror films.

Vary layouts

Design templates will still be used by designers who love experimenting with layouts and design elements. Content will be split into two adjacent frames- one with graphics and the other with text- to make good use of space.

Negative empty spaces

Low-poly designs that emerged in 2017 will be used more widely. They combine bright colors, bold hues, color transitions, and hand-drawn text and caricatures, to give a three-dimensional look and feel. Negative empty space in layout and typography is posed to be another hot trend.

Add a little pep to your digital marketing strategy this year with these tips!


Comments

Post a Comment

All Time Greats

Top Notch Digital Marketing Tip: Google AdWords and PPC

By Anonymous
MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...
101 comments
Read more

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

By
All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...
102 comments
Read more

Top Notch Digital Marketing Tip: Optimize Your Site

By Anonymous
Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr...
81 comments
Read more

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

By Anonymous
MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...
75 comments
Read more

Fishing for B2B leads? Choose the right bait.

By
Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers." Bait such as sucker minnows or spinner lures will attract larger, more exciting prey like northern pike. These larger fish are more elusive, so you likely won't end up catching many, but each one will be larger and more fun to catch than a small panfish. The same principle holds true in b2b lead generation. Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch." The greater the involvement you require of respondents,...
1 comment
Read more

What is CRO and How Can It Skyrocket Your Conversion Rates? Expert Digital Marketing Strategies Revealed

By
‍ Image Source: FreeImages‍ ## Introduction to CRO (Conversion Rate Optimization) In the world of digital marketing, Conversion Rate Optimization (CRO) is a crucial strategy that can significantly impact your business's success. CRO focuses on improving the percentage of website visitors who take desirable actions, such as making a purchase, filling out a form, or subscribing to a newsletter. By optimizing your conversion rates, you can maximize the return on investment (ROI) of your digital marketing efforts. Why CRO is important for your business CRO is important for your business because it can directly impact your bottom line. By increasing your conversion rates, you can generate more leads, increase sales, and ultimately drive revenue growth. Instead of solely focusing on driving more traffic to your website, CRO enables you to make the most of your existing traffic by ensuring that a higher percentage of visitors convert into customers. In addition to boosting your revenue, C...
2 comments
Read more

WMC Opens up marketing tips section.

By
Do you have something helpful to share with others interested in digital marketing? If so, WebMarketCentral wants to post your piece.  Just write it up and send it with art for evaluation prior to it being approved for publishing.  As a reward for sharing your tips and advice you will receive a backlink to your website.  The current value of the link is below from Ahrefs.com Quidelines:  Blog Post should be written to provide answers to questions that other marketers or small business have.  Blog Posts should be about 700 words or more.  The piece must be spelled checked and if reference data is provided it must be attributed and linked to the original piece. Do not try to load the price with links to your properties. More Details will follow shortly. Mike Bannan
17 comments
Read more

Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care

By
Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care Mount Pleasant, SC — Marketers are adding their clients to directories. Many of these directories are designed to provide businesses with industry exposure. But marketers across the globe are fouling up or disrupting various directory platforms. By listing businesses in the wrong directory to get local citations. What is a local Citation? A local citation is any online mention of the name, address, and phone number of a local business. Local citations can appear on various platforms, such as search engines, directories, apps, social media, and blogs. Local citations help Internet users discover local businesses and can also impact local search engine rankings. Local citations should be accurate, consistent, and relevant to boost the local presence of a business, according to MOZ.  Local citations have become critical to Google rendering accurate search results. Websites with little or no ...
8 comments
Read more