Here in the second of three posts on the effectiveness of specific Web 2.0 social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. In ascending order, the mid-tier sites are: 7) Newsvine Though much more heavily-used than WireFan, results were similar. Categorization of news items is helpful but overly broad. 6) Simpy Works better with IE than Firefox. 5) MarkaBoo Clean design, easy to use, respectable results. 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. 3) del.icio.us Given it's incredible popularity, B2B traffic results were surprisingly second-tier (though near the top of this group). 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 1) Reddit The best of the second tier, though the delay it im...
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