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For Marketers, What Recession?

News reports about the "R word" have certainly abounded since the beginning of this year. Articles and blog posts written to help marketers adapt and shift tactics in light of the economic slowdown have also proliferated, with Recession: The best thing for SEO from Brian R. Brown , Building Brands In A Recession by Cory Treffiletti, Marketing Tactics in a Recession from the Marketing Safari blog, and, more recently, A low-cost plan to elevate your brand by Alan Ruthazer as just a few examples.

Problem is—and I hate to say this for fear events could somehow suddenly prove me horribly wrong—there doesn't appear to be any recession, at least certainly not from an online marketing standpoint. Sure, it's a difficult time if you're in the business of building new homes and a very tough period for anyone with "mortgage" anywhere in their corporate description, but the damage seems relatively contained.

Statistically, of course, the U.S. isn't actually in a recession. The 0.6% GDP growth reported in the first quarter was pathetically anemic, but it was growth nonetheless.

Another interesting data to point to follow is the Career Classifieds from MarketingSherpa. MS publishes postings from both employers and job seekers. This is how the number of new open positions relative to the number of job searchers has looked over the last nine weeks:

If marketing were really in a recession, one would expect the blue line in the graph above to be plunging while the purple line shoots skyward—which is exactly what happened back in 2000. That clearly isn't happening today.

Okay, so it's only one indicator and time may yet prove me wrong, but marketers are often the first people to get pink slips when the economy heads south. The fact that that doesn't seem to be happening right now is news to be celebrated. And perhaps we'll start seeing articles and blog posts with titles like "How to Market During an Almost but Not Quite Recession."

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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

This is the second of a two-part series. Part one covered what Twitter is and why it's cool; this post discusses Twitter etiquette, tools, and speculation about its future.

How to Twitter Properly

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The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. His practices-to-avoid incl…

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Top Notch Digital Marketing Tip: Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive, and traditional marketing tactics. Like seriously, who uses billboards in 2019? Online marketing is cost-effective Easier to reach your audience members and potential customers And you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

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WMC Opens up marketing tips section.

Do you have something helpful to share with others interested in digital marketing?

If so, WebMarketCentral wants to post your piece.  Just write it up and send it with art for evaluation prior to it being approved for publishing.  As a reward for sharing your tips and advice you will receive a backlink to your website.  The current value of the link is below from Ahrefs.com



Quidelines:  Blog Post should be written to provide answers to questions that other marketers or small business have.  Blog Posts should be about 700 words or more.  The piece must be spelled checked and if reference data is provided it must be attributed and linked to the original piece.
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