Skip to main content

Best of 2007: Web 2.0 Sites


A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year.

Go2Web20.net

Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 applications and services, searchable by an extensive list of tags and sortable by date and name.


Snitter

Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing.


KickApps

A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website.


Socialtext

An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together.


Ning Marketing 2.0

Like KickApps, Ning is a social networking platform. The Marketing 2.0 Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi.


TopNetPix

Billed as "an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful.


Zanby

A social networking site focused on group collaboration, Zanby was "created on the premise that community organizing and meeting sites, by their very grassroots nature, should be available to all, not just those who can afford the fees...(Zanby provides) the richest base set of free community organization and lifestyle management tools available. The Zanby suite of tools allows groups to scale naturally from small gatherings to large businesses with enterprise organizational needs."


Social Media Today

A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts. The membership list includes some pretty big names among marketing bloggers, including Rohit Bhargava, Paul Dunay, and Paul Gillin, author of The New Influencers: A Marketer's Guide to the New Social Media.


BeeTooBee

BeeTooBee.com is both a social networking and bookmarking site for marketing professionals as well as a platform, like Ning or KickApps, that enables any organization to build social media functionality into an existing website. It's also one of the most effective sites for driving marketing-related blog traffic.


Web 2.0 People Search Engines

In this post from the Search is the Internet OS blog, Arnaud Fischer provides helpful reviews of 10 people-search sites, including Spock, ZoomInfo and Naymz. Worth reading just for the comment from Charles Knight.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM
Best of 2007: Articles and Blog Posts on Google AdWords
Best of 2007: Articles and Blog Posts on SEO (Part 1)
Best of 2007: Articles and Blog Posts on SEO (Part 2)
Best of 2007: Website Design
Best of 2007: Blogging for Business
Best of 2007: Marketing Research
Best of 2007: Interactive PR
Best of 2007: SEO Copywriting
Best of 2007: Strategy and Branding
Best of 2007: Web Analytics

*****


Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

Edwin Joseph said…
Hey, thanks for that post! Its good to visit websites like those because it inspires me a lot..
Richard Butler said…
Thanks for that list..
I will be back to see more!
Tom Pick said…
Thanks for the comments guys, and if you dig it, then...Digg it!

All Time Greats

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads.

Email newsletter advertisements
Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick.
The average CTR for indust…

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Top Notch Digital Marketing Tip #1 | Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?


Online marketing is cost-effectiveeasier to reach your audience and you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Know your target audience and knowing how to target them
These two online marketing tips are key. If you’re not targeting the right group of people, …

Tips Week Content Marketing Part 4

More tips, more tips, more tips!

Forget real-time marketing Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain. The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards). Focus on consistent, valuable information… become the expert… get the process in place… be patient.

Top Notch Digital Marketing Tip #3 | Google AdWords and PPC

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

The Pure Unfettered Power of PPC
Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous whereas SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the p…

Quotes on Marketing

Continuing our Quote Week extravaganza, we have quotes about Marketing:

1. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock 2. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs 3. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg 4. “Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe 5. "If you're a good marketing person, you have to be a little crazy." – Jim Metcalf

Tips Week, Content Marketing Part 2

Continuing the mad tips!

 Go 6 months without mentioning your product There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers. The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.