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Best of 2007: Blogging for Business

Blogs are becoming a hugely popular, almost mainstream tool for indirect business promotion. When used properly, a blog establishes the author—and by extension, the author's company—as a knowledgeable and influential voice within a particular industry or community. Examples abound, from Robert Scoble changing the market's perception of Microsoft to Chris Baggott making ExactTarget one of the leading hosted email services.

Journalists, industry analysts, and CEOs are turning to blogs to reach their audiences directly. A business blog can be written solely by the the chief executive, or managed as a group blog, where anyone in the company with unique knowledge, and a bit of writing skill, can contribute.

Here are some of the best articles and blog posts from 2007 on effective blog design, writing and promotion.

10 blogging tips from 10 bloggers by iMedia Connection

After stating that "Business blogging has passed the tipping point. Today, executives and professionals in the media, marketing, technology and public relations industries get much of their information from blogs and strategize about how to incorporate blogging into their marketing, advertising and communications campaigns," writer Joe Kutchera provides expert tips on blogging, including focusing on what you know best and building online relationships, from bloggers such as John Battelle, Christina Kerley and David Berkowitz.

Twelve SEO Mistakes Most Bloggers Make by Search Engine Land

If you're going to put out the regular effort to write a blog, obviously you want potential readers to be able to find it when searching. To help ensure that your blogging efforts don't go unnoticed, Stephan Spencer provides a helpful list of tactics to optimize search engine positioning for your blog.

How to Blog without Having a Blog by eMarketing Strategist

Blogging isn't for everyone; it requires discipline and persistence to be successful. As Elgé Premeau puts it here, too often, "New Bloggers get excited, start a blog, add entries for a few weeks and once the excitement wears off blogging becomes one more thing to feel guilty about not doing as often as you should." However, one can use blogs for indirect promotion without writing his or her own blog, and Elgé provides a helpful guide to researching, tracking, and commenting on blogs.

Optimize Your Blog Sidebars by Life Rocks! 2.0

Following the guidance in this short but valuable post will help ensure that your blog's page-loading time doesn't become an annoyance to your readers.

50 Great Widgets for Your Blog by Mashable

Than again, if you're more concerned with really pimping out your blog than page load time, check out this excellent selection of blog widgets, including Flickr and Twitter badges, widgets for weather and gas prices, Tecnhnorati Link Count, answers from and more.

RSS – Blog Directories by TopRank Online Marketing Blog

Lee Odden provides an extensive list of direct submission URL links for RSS and blog directories where you can add your blog and/or feed for promotional purposes.

The 120 Day Wonder: How to Evangelize a Blog by How to Change the World

Marketing guru Guy Kawasaki offers ten tips to help launch a new blog with a splash, or grow readership for an existing one, including blog rolling, responding to commenters and using Feedburner.

How to mine the Blogosphere, a podcast with Jim Nail
by Buzz Marketing for Technology

Blogger and podcaster Paul Dunay interviews Jim Nail, formerly of Forrester and now with Cymfony, about how businesses ranging from small B2B companies to large B2C enterprises monitor the web and listen to online conversations about their brand. This podcast reveals what small and large companies—such as Sony and Wal-Mart—are discovering about their image online.

The Top 10 List of the Best Affiliate Networks by Self SEO

If you're blogging for yourself rather than as part of a company's interactive PR efforts, affiliate networks are a virtually painless way to earn money from your blog. Titus Hoskins offers a helpful list.

Tips for Optimizing Blogs and Feeds by Search Engine Guide

Ross Dunn offers several tips for making your blog more search engine-friendly, from RSS feeds and PR to commenting and linking.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM
Best of 2007: Articles and Blog Posts on Google AdWords
Best of 2007: Articles and Blog Posts on SEO (Part 1)
Best of 2007: Articles and Blog Posts on SEO (Part 2)
Best of 2007: Website Design


Contact Tom Pick: tomATwebmarketcentralDOTcom


All Time Greats

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.

But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…

Does SEO Actually Work?

I wrote this for my new Doctor Digital column over at Results Driven Marketing's Blog. But I wanted to share it here too.

It's the most basic question of all: Does SEO Actually Work?

Yes it does! But not like you think it does.

This graphic should explain it pretty well:

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Tips to Improve Digital Marketing: Tip 1

Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy:

1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and tryi…

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…