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Best of 2007: Blogging for Business

Blogs are becoming a hugely popular, almost mainstream tool for indirect business promotion. When used properly, a blog establishes the author—and by extension, the author's company—as a knowledgeable and influential voice within a particular industry or community. Examples abound, from Robert Scoble changing the market's perception of Microsoft to Chris Baggott making ExactTarget one of the leading hosted email services.

Journalists, industry analysts, and CEOs are turning to blogs to reach their audiences directly. A business blog can be written solely by the the chief executive, or managed as a group blog, where anyone in the company with unique knowledge, and a bit of writing skill, can contribute.

Here are some of the best articles and blog posts from 2007 on effective blog design, writing and promotion.

10 blogging tips from 10 bloggers by iMedia Connection

After stating that "Business blogging has passed the tipping point. Today, executives and professionals in the media, marketing, technology and public relations industries get much of their information from blogs and strategize about how to incorporate blogging into their marketing, advertising and communications campaigns," writer Joe Kutchera provides expert tips on blogging, including focusing on what you know best and building online relationships, from bloggers such as John Battelle, Christina Kerley and David Berkowitz.

Twelve SEO Mistakes Most Bloggers Make by Search Engine Land

If you're going to put out the regular effort to write a blog, obviously you want potential readers to be able to find it when searching. To help ensure that your blogging efforts don't go unnoticed, Stephan Spencer provides a helpful list of tactics to optimize search engine positioning for your blog.

How to Blog without Having a Blog by eMarketing Strategist

Blogging isn't for everyone; it requires discipline and persistence to be successful. As Elgé Premeau puts it here, too often, "New Bloggers get excited, start a blog, add entries for a few weeks and once the excitement wears off blogging becomes one more thing to feel guilty about not doing as often as you should." However, one can use blogs for indirect promotion without writing his or her own blog, and Elgé provides a helpful guide to researching, tracking, and commenting on blogs.

Optimize Your Blog Sidebars by Life Rocks! 2.0

Following the guidance in this short but valuable post will help ensure that your blog's page-loading time doesn't become an annoyance to your readers.

50 Great Widgets for Your Blog by Mashable

Than again, if you're more concerned with really pimping out your blog than page load time, check out this excellent selection of blog widgets, including Flickr and Twitter badges, widgets for weather and gas prices, Tecnhnorati Link Count, answers from and more.

RSS – Blog Directories by TopRank Online Marketing Blog

Lee Odden provides an extensive list of direct submission URL links for RSS and blog directories where you can add your blog and/or feed for promotional purposes.

The 120 Day Wonder: How to Evangelize a Blog by How to Change the World

Marketing guru Guy Kawasaki offers ten tips to help launch a new blog with a splash, or grow readership for an existing one, including blog rolling, responding to commenters and using Feedburner.

How to mine the Blogosphere, a podcast with Jim Nail
by Buzz Marketing for Technology

Blogger and podcaster Paul Dunay interviews Jim Nail, formerly of Forrester and now with Cymfony, about how businesses ranging from small B2B companies to large B2C enterprises monitor the web and listen to online conversations about their brand. This podcast reveals what small and large companies—such as Sony and Wal-Mart—are discovering about their image online.

The Top 10 List of the Best Affiliate Networks by Self SEO

If you're blogging for yourself rather than as part of a company's interactive PR efforts, affiliate networks are a virtually painless way to earn money from your blog. Titus Hoskins offers a helpful list.

Tips for Optimizing Blogs and Feeds by Search Engine Guide

Ross Dunn offers several tips for making your blog more search engine-friendly, from RSS feeds and PR to commenting and linking.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM
Best of 2007: Articles and Blog Posts on Google AdWords
Best of 2007: Articles and Blog Posts on SEO (Part 1)
Best of 2007: Articles and Blog Posts on SEO (Part 2)
Best of 2007: Website Design


Contact Tom Pick: tomATwebmarketcentralDOTcom


All Time Greats

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You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

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Happy Thanksgiving!

Happy Thanksgiving, Y'all!

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Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?
But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!
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Continuing the mad tips!

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Tips Week Content Marketing Part 4

More tips, more tips, more tips!

Forget real-time marketing Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain. The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards). Focus on consistent, valuable information… become the expert… get the process in place… be patient.

Quotes on Marketing

Continuing our Quote Week extravaganza, we have quotes about Marketing:

1. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock 2. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs 3. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg 4. “Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe 5. "If you're a good marketing person, you have to be a little crazy." – Jim Metcalf