Here Are Some Creative Social Media Marketing Ideas And Tips!
Social media is an integral part of any digital marketing campaign today. The various social networking platforms like Facebook, Twitter, YouTube, Instagram and so on have turned out to be equally important for businesses just as much as they are entertaining for the individual users.
Now, there are various innovative and creative ways in which these channels can be utilized. With proper social media marketing, you can create a solid fan base, reach out to the communities, effectively deal with the positive and negative feedbacks and more importantly, uphold the brand identity of your business. That being said, the more creative you are, the higher will be your chances of success from the social media platforms.
Keeping that in mind, here is a list of some of the most creative social media marketing ideas for you to consider to use for your brand.
Running a Photo Contest – With certain specialized apps, you can run a contest on Facebook. This will engage your audience to post photos related to your brand and its products and services. The format of a contest makes the strategy more compelling as there is a promise of gift for the winner.
It is one of the most simple yet effective ways of increasing not just engagement but also branding and leads for sales.
Use Content Marketing in conjunction with Facebook Ads – Facebook advertising is supposedly one of the most common and traditional ways of social media marketing. Over time, these ads tend to lose its effectiveness because they look and sound all promotional.
As opposed running only Facebook ads, promoting content is a newer way of engagement. The content makes the audience feel more connected as it enlightens them and they might end up visiting your website and eventually subscribing to your email list or buy your product.
Focusing on Tag Related Content – Content marketing has a crucial role to play in the digital marketing campaigns today. The more creative and crisp the content, the higher is the engagement of the audiences. Tag friendly content is the best possible means of spreading brand awareness without being overtly promotional. Post a funny picture with relevant content and ask your audience to tag their friends, which they would do just for fun.
Hosting Twitter Round Tables – Holding roundtable discussions is as crucial for marketing through Twitter as display advertising is on Facebook. Twitter is a great medium for conducting roundtables and live chat on your brand and its offerings.
You can post different topics for individual chats, post questions and so on to create awareness. It is the relevant hashtags that will keep all your audience connected.
Hosting an Influencer Takeover – This particular method of marketing through social media applies for Instagram where influencers have a great role to play. If your business/brand is about fashion, food or lifestyle, use the Instagram account to the maximum possible extent.
Cultivate a strong relationship with a few influencers and eventually plan a takeover of your account by them. Now, just as they post pictures about themselves in this account, they leave teasers and small hints about your brand. This makes sure that the huge fan base of this influencer starts following your brand too.
Video Posting with Intro and Outro – This strategy works well for YouTube, which is a prominent social media video based channel. You can best leverage YouTube by posting consistently and adding proper intro and outro to every video that you post.
The introductory lines will mention your brand and immediately make your audiences familiar with your channel. The outro, on the other hand, will feature the other social media handles and links to other videos so that the audiences watch it until the very end. You can also use annotations to make the content as interactive as possible.
These are some of the creative ways of using the social media for your brand/business specifically relating to each channel. However, you have to understand the nature of your business and its requirements in order to be able to choose the best means of marketing through social media.
With the scope being varied, it is a good idea to seek the advice of a marketing consulting professional, who has the knowledge and the experience to guide you in the right direction.