Skip to main content

Know The Top 6 Benefits of Display Advertising for Your Business

Image
By
Know the Benefits of Display Advertising for Your Business

It's not uncommon for a website visitor to browse a certain shopping site and click on some shirts, spend some time on the site and leave without buying. When he visits another site or surfs the next time, the same products which he checked out before appears on the websites he is browsing.

This is a form of marketing technique called re-targeting that you can accomplish with display advertising. Display advertising is customized ads, using graphics such as videos, animations, etc., to draw quick attention. Advertisers with the help of cookies find out about the online activities of a user and then use the information to display ads on the websites the users frequent. Display ads are also known as banner ads.

Today, when the attention span of visitors is getting lesser and lesser, new styles and ideas need to be brought into internet marketing. This is where display ads score the highest.

6 ways in which display ads help your business

Appealing and pleasing

Display ads with rich imagery such as animation and videos, etc., not only look more professional but also are effective in capturing the attention of visitors. They are pleasing to the eye and portray a professional image of your brand. Also, you can create the ads the way you wish.

Unlike conventional ads which are more static, display ads provide a variety in terms of style and design. Thus, they can be a prominent feature of your digital marketing initiatives.


One of the primary advantages of display ads is that the stunning graphics generate more impact. They are able to say so much more in a matter of few seconds. You can develop ads that promote your brand strategy. This is a great way to attract new customers and also to convince those who are in two minds on whether to buy or not.

Display ads can be used to connect to those who have visited your site in the past and also those who are unaware of your brand. Display ads put out your message quickly; thereby they do not test the patience of the visitors.


 


Remarketing is how display ads help

If a visitor visited your site but left without buying, what could be the reason? There could be many; maybe they did not buy because it wasn't affordable or they were looking for something similar, or they got distracted during shopping. Whatever the reasons might be, you can remarket to the same audience again using display ads.

Your ads may show similar products or the same product but with a discounted price, prompting the user to revisit your site and make the purchase. Thus display ads help in better conversion rates.

Display ads are cost-effective

When compared to the cost you will have to incur for other types of online ads, display ads are cheaper. They are less competitive, and also there is no need for space jostling which is why they do not cost as much. Therefore, display ads can be a great tool for promotion for small businesses which do not have a huge budget for advertisements.

Track your results

Display ads are best when it comes to providing you specific data regarding how your ads are performing. You can get updates on how frequently your ads get clicked. This can give you valuable information on which ads are working and which are not. Based on the data, you can tweak the ads to increase their appeal.

Better targeting

Display ads are also beneficial for effective targeting. You should get in front of your ideal customers. So display ads help in reaching out again to those who visited your site, second, they also help in reaching out to those who may not have visited your site but are looking for similar products as yours or who can be potential customers.

They also help in targeting certain demographics such as geography, gender or age, which most display ad platforms let you choose.

The ability to attract attention, a higher degree of persuasion, high ROI are some of the advantages of display ads and can be very beneficial for your business.


Structured Data Template for Blog Postings:

Comments

Post a Comment

All Time Greats

Top Notch Digital Marketing Tip: Google AdWords and PPC

By Anonymous
MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...
101 comments
Read more

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

By Anonymous
MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...
75 comments
Read more

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

By
All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...
102 comments
Read more

5 Painfully Common SEO Mistakes to Avoid For Better Results

By
Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was. It's still a blend of art and science, but the basics should be well understood at this point by web marketers and designers. To their credit, many have integrated this basic knowledge. Yet there are still a surprising number of sites that violate some of the most basic principles of SEO, and pay a penalty in poor search position. Here are a few still-common mistakes that are easy to avoid. Header Tag Abuse: Although header tags have declined somewhat in SEO importance , they still have somewhat of an impact on rankings—and they are an easy thing to get right. Sites that use words and phrases like "Overview," "About Us" and "Our Services" in their h1, h2 and h3 h...
Post a Comment
Read more

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

By
When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT...
1 comment
Read more

Fishing for B2B leads? Choose the right bait.

By
Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers." Bait such as sucker minnows or spinner lures will attract larger, more exciting prey like northern pike. These larger fish are more elusive, so you likely won't end up catching many, but each one will be larger and more fun to catch than a small panfish. The same principle holds true in b2b lead generation. Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch." The greater the involvement you require of respondents,...
1 comment
Read more

The Wrong Way to Build External Links for SEO

By
Anyone who's worked on search engine optimization (SEO) for any length of time understands the importance of building relevant external links to a website. But whether you do choose to SEO internally, outsource it domestically, or offshore the effort, it's important to get this process right. If you're doing it internally, follow established best practices for this effort (including the information below). If you outsource your SEO, ask your vendor exactly how they perform their SEO work. I frequently receive reciprocal link requests for WebMarketCentral.com . Some of the requests are well-written, some inelegant, some spammy. But I recently received the following message, which was among the worst I had ever seen: Subject: Link exchange Dear Webmaster, My name is (name), and I run the web sites.: http://www.clickatest.co.uk/(PR>2) http://www.clickajob.co.uk/(PR>3) http://www.freshpromotion.com/ I recently found your site and am very interested in exchanging links. Y...
5 comments
Read more

Top Notch Digital Marketing Tip: Optimize Your Site

By Anonymous
Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr...
81 comments
Read more