Skip to main content

How SEO Marketing Is Leveraged and Used Through Press Releases

Image
By

Press releases have always been a great tool to announce achievements, favorable industry or revenue reports, new product launches or expansion into new market segments, to concerned stakeholders. But a little-known fact is that a well-written, effectively-distributed press release can also compound your web presence and search engine rankings tremendously.

Google refreshes its search algorithms almost on a daily basis but three of its most impactful changes have been Panda updates (that cracked down on dubious backlink farming), Freshness updates (preference for fresh, relevant content) and Social Signals (links with relevant social channels).

An optimized press release has bright chances of ranking high up on SERPs as it meets all the three updates- it has authority backlinking, if distributed through paid channels such as PR wire or Marketwire; it’s fresh as companies make releases when they have latest, newsworthy information; and it has social proof by simultaneous social sharing.





Tips to improve search engine rankings through effective PRs

  • Optimize for specific keywords 

Decide the keywords you wish for your public release to rank for. Just like any of your promotional tools such as blogs and website, press releases have potential to enhance your visibility before search engines.

  • Publish the PR on your website 

Have a dedicated page for publishing the PR on your website and optimize the page for the same keywords. Do remember to include the keywords in the anchor text of the page. Don’t forget to backlink the PR to the website and vice versa to direct traffic to your site.

  • Share on social channels

As you publish the PR on your website and through distribution channels, share it through your social media accounts to create a buzz in those communities. Again, backlink to your website. Conversely, have direct social handles in the PR so that readers can tweet, share or pin it in their accounts.

  • Create a follow-up blog or video

Publish a blog or video post as a follow up to the press release. Make an announcement about it in advance on your website or social accounts to keep interested readers engaged.

  • Don’t be overtly promotional 

Although press releases are promotional in nature, you must avoid blatant self-promotion and keep the content interesting, informative and insightful. Draft the content with audience interest in mind. Include quotations from authority figures or concerned third parties, in your press release. If these referrals have a substantial social following, backlink to them too. A point to note is to not over-link; limit links to not more than three per PR. Proofread the content thoroughly and keep it crisp, authentic, and error-free.

  • Distribute through paid news channels 

PR Wire, Business Wire, and Marketwire are trusted news channels that can garner your press release maximum exposure and again strengthen your backlink gameplay. Google, Yahoo, Bing and other search engines view PRs published through these websites as more click-worthy.

  • Don’t over publish

Publish press releases only when you have something truly worth communicating. Companies that cry wolf at the drop of a hat attract dismal public attention and also look suspicious to search engines.

  • Manage publication strategically

Since you have more control over the release timing of your PR, time smartly to coincide with other related developments to attract even more eyeballs. Press releases are extremely effective in getting new eyes on your business.

  • Follow prescribed format

Press release formats remain largely unchanged. Keep the heading under 22 characters and word length to 600 words (about two pages in standard font size). Include two or three keywords in the heading, sub-heading and introductory paragraph. Rich media such as video clippings can also soar your press release search ranking and share-worthiness.

  • Ditch the hard copy

The days of writing paper press releases are definitely gone. Mailing to editors, journalists, and publishers or distributing using PR channels is the way forward. When sending a PR as a mail attachment, keep in mind that editors and news reporters are looking for engaging news and hard-hitting stories. Make things easy for them by writing crisp copy that talks about your story and news and include some high-definition images and verifiable quotes that make for a good read.


Comments

Post a Comment

All Time Greats

Top Notch Digital Marketing Tip: Google AdWords and PPC

By Anonymous
MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...
101 comments
Read more

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

By
All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...
102 comments
Read more

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

By Anonymous
MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...
75 comments
Read more

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

By
Here in the second of three posts on the effectiveness of specific Web 2.0 social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. In ascending order, the mid-tier sites are: 7) Newsvine Though much more heavily-used than WireFan, results were similar. Categorization of news items is helpful but overly broad. 6) Simpy Works better with IE than Firefox. 5) MarkaBoo Clean design, easy to use, respectable results. 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. 3) del.icio.us Given it's incredible popularity, B2B traffic results were surprisingly second-tier (though near the top of this group). 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 1) Reddit The best of the second tier, though the delay it im...
2 comments
Read more

Top Notch Digital Marketing Tip: Optimize Your Site

By Anonymous
Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr...
81 comments
Read more