Digital Marketing Agency Provides Tips for How
to Drive Web Traffic
Digital marketing requires a considerable
investment of time, effort, and money. And when you make an investment, you
naturally expect returns. When talking about digital marketing returns, the
most measurable one is web traffic increase to your website, social media
profiles, or postings. But attracting web traffic is easier said than done. You
need a targeted action plan from a digital marketing agency to derive this
benefit.
These four strategies have helped drive web
traffic in recent times and should be a part of your marketing mix.
Videos
In 2017, video marketing emerged as a
frontrunner; not only driving traffic but also keeping viewers engaged far
longer than text or image content. So, if your website or posts contain a
video, click-through rate (CTR) and bounce rates will see a dip and retention
KPIs will swing upwards.
Videos are a concise visual means to deliver
complex messages simplistically. The story element in videos appeals to human
nature. Moreover, the majority of people are visual learners and grasp and
retain visuals much better than audio or textual content.
Contrary to popular belief, making videos doesn’t
have to be a costly affair. You neither need a professional crew of actors nor
sophisticated equipment. Simple explainer videos showing demonstrations and
how-to techniques can be built using a good resolution hand-held camera. Many
amazing DIY videos on the web are made using a skeletal crew of director,
cameraman, the featured person, and a voiceover person(need not be a
professional).
Many businesses have testimonial videos and
event promotional videos. Having a testimonial video on a website’s landing
page can increase conversion rates by up to 20%. So, it’s time to get the
ol’ camera rolling and shoot some interesting videos.
Social Media
Social media is ubiquitous. Whatever your
industry, product, or audience segment, social media marketing is sure to be an
impactful strategy. Since people are spending lots of time on social media
platforms, putting your brand there and building a good following, is a great
idea.
If audiences find your social media posts
interesting and helpful, there’s a good chance they’ll start following you,
sharing your content or landing up on your website to get more information out
of your content.
Few things need to be noted if you’re new to
social media marketing. You need not patronize all platforms; choose the ones
where your audiences are active. Don’t post just about anything; checkout
trending topics using tools such as BuzzSumo and PostReach.
Post timing is key to catching your audiences
when they are active. HubSpot recommends certain posting windows for different platforms. Try
posting during these times. Also, post regularly and reply to comments
diligently.
Social media is a great way to humanize your
business and interact with audiences at a one-to-one level.
Influencer Marketing
The days of paid celebrity endorsements to
promote businesses are on the decline. New age audiences aren’t interested in
hearing you or paid celebs praising your products. They’d rather hear genuine
positive experiences of people like themselves.
Social media has given birth to influencers: a
breed of people with huge fan following who trusts them and would gladly
promote or even purchase products/services endorsed by them.
To piggyback onto an influencer’s goodwill,
hashtag her in your social media posts, comment on their posts, try building a
rapport with them; send helpful links or content to them, anything to get in
their good books basically!
To find out the influencers holding clout in
your industry, try tools such as HootSuite, Klout, and Traacker. Set Google
alerts to be notified whenever your influencers post anything and log onto TrendSpottr to identify channels where a particular influencer is most
active.
SEO
This might seem like a no-brainer for strategies
to drive traffic, but it’s extremely important. On-page and off-page search
engine optimization (SEO) still remains a top tool for improving your website’s
ranking. While being loved by Google might be your primary SEO aim, keep in
mind that you’re creating content for humans. If your content is found unique
and enticing by readers, eventually it will figure at the top of the SERPs.
Responsive design, sensible placement of
keywords, image tagging, and using easy share buttons, are some other traffic
driving techniques. The key is to remain abreast of changing user trends and
evolve accordingly.
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