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WordPress Tools and Tips

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece.

So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year.

7 Tips When Using WordPress As CMS by Rubiqube

Blogger Adrian Diaconescu follows up on his earlier WordPress CMS tutorial with this list of helpful tips for SEO, navigation and design.


11 Top WordPress Plugins Every Blog Should Have by Yoast tweaking websites

Internet strategist Joost de Valk details some of his favorite plugins for functions like feed management (FeedBurner), rearranging pages (pageMash) and internal search (Search Excerpt). Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7. Bummer.


Delicious Count WordPress Plugin … for Tracking and Improving Blog Post Quality! by Search Engine People

Jeff Quipp reviews the DeliciousCount WordPress Plugin, which tracks the number of Delicious saves of each of your blog posts to help you (theoretically) improve the quality of your posts over time.


9 WordPress Plugins You Need by Search Engine Journal

Yet another post on WP plugins, but Jonathan Dingman has compiled a short list of some of the best here, including SEO Slugs for optimizing post title tags; MobilePress for “mobile-izing” your site to work with the iPhone, Blackberry, or other mobile devices; and Subscribe to Comments for letting your readers do just what the name suggests.


10 Things You Need To Know About WordPress 2.7 by Technosailor

Noting that the WordPress 2.7 release is "a semantically, aesthetically and structurally different WordPress than you’ve ever known before. This is not your grandma’s WordPress!," Aaron Brazell details the most significant features of the new version, including navigation (vertical menus), the dashboard, and media and plugin management, among others.

Previous posts in this series:

Best of 2008: SEO Guidance, Part 1
Best of 2008: Interactive PR, Part 1
Best of 2008: SEO Tools, Part 1
Best of 2008: Search Engine Marketing
Best of 2008: Web Analytics
Best of 2008: Email Marketing Tips
Best of 2008: SEO Keyword Tips & Tools
Best of 2008: Sales & Marketing Copywriting
Best of 2008: SEO Link Building
Best of 2008: Website Design

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Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

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All Time Greats

Best of 2008 - SEO Tools, Part 1

This content has been moved to Best of 2008: SEO Tools on the Webbiquity blog. ***** technorati tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R. Brown, Netconcepts, Link Counter, Search Engine Land, Mona Elesseily, Page Zero Media, SpyFu, Search Marketing Blog Online, Jon Clark, TechCrunch, Erick Schonfeld, Website Grader, HubSpot, Rank Checker, KeywordEnvy, Trevor Claiborne, SEO People, link ninja, Paul Teitelman, Traffic Marks, Small Business Search Marketing, Matt McGee, SheerSEO, SearchNewz, Navneet Kaushal, Search Engine Journal, Ann Smarty del.icio.us tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R. Brown, Netconcepts, Link Counter, Search Engine Land, Mona Elesseily, Page Zero Media, SpyFu, Search Marketing Blog Online, Jon Clark, TechCrunch, Erick Schonf

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT

Best of 2008: Social Media Optimization, Part 6

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Salesforce.com's "No Software" Mantra: More Effective Than They Know

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it. While the company's success with sales and marketing users is hardly news at this point, I was surprised in doing some research recently at how successful the No Software campaign has been among another group: enterprise software developers. Salesforce.com has apparently succeeded at making "software" a nasty word for many of these firms, almost like a racial slur or a misogynistic anachronism not to be uttered in polite company. For example, Synopsys , a developer of electronic design automation software, doesn't produce software at all according to either its home page

Google and the Parable of the Turkey

In The Black Swan , Nassim Nicholas Taleb writes about the life of the turkey: for 100 days, the turkey is sheltered, fed and cared for by the farmer. The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Then, on the 101st day (with Thanksgiving quickly approaching), the relationship between the turkey and the farmer changes abruptly and permanently. The rationale behind the farmer's apparent benevolence become clear in a final flash before the turkey takes the necessary step preceding de-feathering, vacuum-packing, freezing and shipping off to the market. Taleb's lesson for us from this: don't be a turkey. More succinctly, don't assume that the future will resemble the past, or, in the words of mutual fund prospectuses , "past performance is no guarantee of future results." Also, remember that there is no such thing as a free lunch. Of course, that doesn't take into account the pe

Throwback Thursday: Digital Marketing Style

Comment with some of your old, but favorite marketing styles and strategies! We would love to see how things have changed for us all in the marketing industry over time!

WMC Interviews: Ardath Albee

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Here's our conversation. WebMarketCentral (WMC): What did you do before Marketing Interactions? What’s your background? Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., a marketing performance software company, for 7 years. Funnily enough, my background prior to Einsof is about as non-techie as you can get. I was a turn-around specialist in the hospitality industry for over 15 years, serving some of the most demanding customers in the world. WMC: How and when did you get started in this business? AA: I transitioned into technology to help my sister found and grow Einsof. I immersed myself in learning about technology and found

ON24 Launches Virtual Tradeshow Platform with Real Potential

The concept of virtual tradeshows has been around since at least 2001. The appeal, to both exhibitors and attendees, is obvious. No travel costs. No lost productive time due to travel. No limit on the number of employees you can use to staff your booth or "send to the show." No need to limit the duration of the show to just a few days. No geographical boundaries (assuming you have a way to staff the odd hours). No environmental concerns. No panic because your booth staff flew to Chicago—but your booth ended up in Atlanta. Yet in practice, uptake has been very slow. This is partly for cultural reasons (can I buy you a virtual drink?) but also because the technology has never quite delivered a user experience that's a viable substitute for physical presence. Now, the folks at ON24 believe they may have changed that. Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful to