Skip to main content

6 Social Media Marketing Practices That Boost SEO Campaigns

6 Social Media Marketing Practices That Boost SEO Campaigns
Social media marketing and SEO go together like bread and butter. If you’re looking to attract visitors to your page, then these two elements are major game-changers. Both of them combined works to create a unique and enticing identity for your brand which is crucial for improving social media reach. You can bring out high-quality content with strong and visible brand presence, but without SEO, it would not be reaching the right people, and your search ranking may be greatly affected.

So rather than letting your work go to waste, let’s talk about how social media attention can improve your SEO. Here are 6 social media practices that are invaluable when it comes to stepping up SEO campaigns.

Bring up your Number of Followers

The larger the number of followers you have on your social media profile, the more visible you are. And the catch is that you need to get them organically. Anyone can buy over 100,000 proxy followers. But since Google is able to detect the traffic to your website and it's origin, your ranking changes according to how you increase your genuine followers. 

With the right content marketing, you can present your brand in a consistent manner. Although this can be a slow process, posting content that is of interest to the user such as blog articles, tips, quizzes, general discussion items as well as direct user engagement can help give your brand a unique identity. Connecting with your customers directly and having conversations with them is one of the key factors to building and retaining a notable following that is also interactive. Once you build a bond with these users, they will come back and help you build your authority for new potential followers.

Get External Inbound Links to your content 


When it comes to Google, the more diverse external links you’ve got, the more authority you gain. To do so, you will have to come up with some high-quality influential content which other sites would want to link. If your content is original and interesting then it will garner interest. But to do so, it has to be placed in front of the right audience.

Social media is the launching pad for your content. Use hashtags to give your content more reach and try to include your content into existing threads and discussions. This will help you form a social reputation and maximize your potential as a linkable source.




Increase Social Sharing

Much like external links, social sharing plays a huge part in developing a brand’s authority. Any sort of positive validation from a genuine external source for your content can be of immense value and is immediately recognized by Google. Likes, shares, reactions, favorites, comments and retweets – all of these works towards increasing your level of authority.

There are various ways to increase social sharing. High-quality and relevant content will get shared on its own merit. Other ways include offering something in return for sharing your post. Interactive posts that ask people to like if they agree is also quite common nowadays.

The best part of this strategy is that it’s an evergreen cycle because the more people share your content, the more new followers you will gain, and the more followers you have, the more chances of shares.

Boosting Social Media Posts for Searches

Your posts on social media will only be effective when it reaches the right audiences enabling them to interact with your content. To achieve this you can re-use your content but in a secondary channel for search optimization. Boosting your social media posts will ensure that it reaches the right people and offer great results to your SEO campaigns.

By optimizing your content according to current relevance, it could earn a place in Google’s first page. So by making your posts optimized for the opportunity, you can gain a temporary yet strong position on Google’s search board. You can also use powerful anchor posts to optimize web searches of your brand through social media. Don’t forget to include website details or product details in all your content.

Locally Optimizing content

One of the best ways in which a business or user can boost its popularity amongst audiences is by sharing content on various social media platforms that involves local events. It provides the perfect opportunity to get in touch with the local community. This helps in sending signals about authority over local audiences to the search engine. Posting pictures of local festivals, trade shows and other events reinforcing your active participation makes you highly visible on local searches.

Improving Brand Awareness

To increase your online brand presence, it is crucial that you work on increasing your social media reputation through high-quality content and engagement. An increase in branded search for your company will result in an increase in its rank for non-branded keywords. Simply put, having a strong brand presence within the social media world will help you receive significant search visibility.


Comments

All Time Greats

7 Reasons Every Business Needs to Twitter

This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in

Top Notch Digital Marketing Tip: Optimize Your Site

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr

Best of 2008: Social Media Optimization, Part 2

This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom