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6 Social Media Marketing Practices That Boost SEO Campaigns

6 Social Media Marketing Practices That Boost SEO Campaigns
Social media marketing and SEO go together like bread and butter. If you’re looking to attract visitors to your page, then these two elements are major game-changers. Both of them combined works to create a unique and enticing identity for your brand which is crucial for improving social media reach. You can bring out high-quality content with strong and visible brand presence, but without SEO, it would not be reaching the right people, and your search ranking may be greatly affected.

So rather than letting your work go to waste, let’s talk about how social media attention can improve your SEO. Here are 6 social media practices that are invaluable when it comes to stepping up SEO campaigns.

Bring up your Number of Followers

The larger the number of followers you have on your social media profile, the more visible you are. And the catch is that you need to get them organically. Anyone can buy over 100,000 proxy followers. But since Google is able to detect the traffic to your website and it's origin, your ranking changes according to how you increase your genuine followers. 

With the right content marketing, you can present your brand in a consistent manner. Although this can be a slow process, posting content that is of interest to the user such as blog articles, tips, quizzes, general discussion items as well as direct user engagement can help give your brand a unique identity. Connecting with your customers directly and having conversations with them is one of the key factors to building and retaining a notable following that is also interactive. Once you build a bond with these users, they will come back and help you build your authority for new potential followers.

Get External Inbound Links to your content 

When it comes to Google, the more diverse external links you’ve got, the more authority you gain. To do so, you will have to come up with some high-quality influential content which other sites would want to link. If your content is original and interesting then it will garner interest. But to do so, it has to be placed in front of the right audience.

Social media is the launching pad for your content. Use hashtags to give your content more reach and try to include your content into existing threads and discussions. This will help you form a social reputation and maximize your potential as a linkable source.

Increase Social Sharing

Much like external links, social sharing plays a huge part in developing a brand’s authority. Any sort of positive validation from a genuine external source for your content can be of immense value and is immediately recognized by Google. Likes, shares, reactions, favorites, comments and retweets – all of these works towards increasing your level of authority.

There are various ways to increase social sharing. High-quality and relevant content will get shared on its own merit. Other ways include offering something in return for sharing your post. Interactive posts that ask people to like if they agree is also quite common nowadays.

The best part of this strategy is that it’s an evergreen cycle because the more people share your content, the more new followers you will gain, and the more followers you have, the more chances of shares.

Boosting Social Media Posts for Searches

Your posts on social media will only be effective when it reaches the right audiences enabling them to interact with your content. To achieve this you can re-use your content but in a secondary channel for search optimization. Boosting your social media posts will ensure that it reaches the right people and offer great results to your SEO campaigns.

By optimizing your content according to current relevance, it could earn a place in Google’s first page. So by making your posts optimized for the opportunity, you can gain a temporary yet strong position on Google’s search board. You can also use powerful anchor posts to optimize web searches of your brand through social media. Don’t forget to include website details or product details in all your content.

Locally Optimizing content

One of the best ways in which a business or user can boost its popularity amongst audiences is by sharing content on various social media platforms that involves local events. It provides the perfect opportunity to get in touch with the local community. This helps in sending signals about authority over local audiences to the search engine. Posting pictures of local festivals, trade shows and other events reinforcing your active participation makes you highly visible on local searches.

Improving Brand Awareness

To increase your online brand presence, it is crucial that you work on increasing your social media reputation through high-quality content and engagement. An increase in branded search for your company will result in an increase in its rank for non-branded keywords. Simply put, having a strong brand presence within the social media world will help you receive significant search visibility.


All Time Greats

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads.

Email newsletter advertisements
Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick.
The average CTR for indust…

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Top Notch Digital Marketing Tip #1 | Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

Online marketing is cost-effectiveeasier to reach your audience and you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Know your target audience and knowing how to target them
These two online marketing tips are key. If you’re not targeting the right group of people, …

Tips Week Content Marketing Part 4

More tips, more tips, more tips!

Forget real-time marketing Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain. The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards). Focus on consistent, valuable information… become the expert… get the process in place… be patient.

Top Notch Digital Marketing Tip #3 | Google AdWords and PPC

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

The Pure Unfettered Power of PPC
Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous whereas SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the p…

Quotes on Marketing

Continuing our Quote Week extravaganza, we have quotes about Marketing:

1. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock 2. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs 3. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg 4. “Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe 5. "If you're a good marketing person, you have to be a little crazy." – Jim Metcalf

Tips Week, Content Marketing Part 2

Continuing the mad tips!

 Go 6 months without mentioning your product There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers. The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.