Skip to main content

6 Social Media Marketing Practices That Boost SEO Campaigns

6 Social Media Marketing Practices That Boost SEO Campaigns
Social media marketing and SEO go together like bread and butter. If you’re looking to attract visitors to your page, then these two elements are major game-changers. Both of them combined works to create a unique and enticing identity for your brand which is crucial for improving social media reach. You can bring out high-quality content with strong and visible brand presence, but without SEO, it would not be reaching the right people, and your search ranking may be greatly affected.

So rather than letting your work go to waste, let’s talk about how social media attention can improve your SEO. Here are 6 social media practices that are invaluable when it comes to stepping up SEO campaigns.

Bring up your Number of Followers

The larger the number of followers you have on your social media profile, the more visible you are. And the catch is that you need to get them organically. Anyone can buy over 100,000 proxy followers. But since Google is able to detect the traffic to your website and it's origin, your ranking changes according to how you increase your genuine followers. 

With the right content marketing, you can present your brand in a consistent manner. Although this can be a slow process, posting content that is of interest to the user such as blog articles, tips, quizzes, general discussion items as well as direct user engagement can help give your brand a unique identity. Connecting with your customers directly and having conversations with them is one of the key factors to building and retaining a notable following that is also interactive. Once you build a bond with these users, they will come back and help you build your authority for new potential followers.

Get External Inbound Links to your content 

When it comes to Google, the more diverse external links you’ve got, the more authority you gain. To do so, you will have to come up with some high-quality influential content which other sites would want to link. If your content is original and interesting then it will garner interest. But to do so, it has to be placed in front of the right audience.

Social media is the launching pad for your content. Use hashtags to give your content more reach and try to include your content into existing threads and discussions. This will help you form a social reputation and maximize your potential as a linkable source.

Increase Social Sharing

Much like external links, social sharing plays a huge part in developing a brand’s authority. Any sort of positive validation from a genuine external source for your content can be of immense value and is immediately recognized by Google. Likes, shares, reactions, favorites, comments and retweets – all of these works towards increasing your level of authority.

There are various ways to increase social sharing. High-quality and relevant content will get shared on its own merit. Other ways include offering something in return for sharing your post. Interactive posts that ask people to like if they agree is also quite common nowadays.

The best part of this strategy is that it’s an evergreen cycle because the more people share your content, the more new followers you will gain, and the more followers you have, the more chances of shares.

Boosting Social Media Posts for Searches

Your posts on social media will only be effective when it reaches the right audiences enabling them to interact with your content. To achieve this you can re-use your content but in a secondary channel for search optimization. Boosting your social media posts will ensure that it reaches the right people and offer great results to your SEO campaigns.

By optimizing your content according to current relevance, it could earn a place in Google’s first page. So by making your posts optimized for the opportunity, you can gain a temporary yet strong position on Google’s search board. You can also use powerful anchor posts to optimize web searches of your brand through social media. Don’t forget to include website details or product details in all your content.

Locally Optimizing content

One of the best ways in which a business or user can boost its popularity amongst audiences is by sharing content on various social media platforms that involves local events. It provides the perfect opportunity to get in touch with the local community. This helps in sending signals about authority over local audiences to the search engine. Posting pictures of local festivals, trade shows and other events reinforcing your active participation makes you highly visible on local searches.

Improving Brand Awareness

To increase your online brand presence, it is crucial that you work on increasing your social media reputation through high-quality content and engagement. An increase in branded search for your company will result in an increase in its rank for non-branded keywords. Simply put, having a strong brand presence within the social media world will help you receive significant search visibility.


All Time Greats

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.

But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…

Does SEO Actually Work?

I wrote this for my new Doctor Digital column over at Results Driven Marketing's Blog. But I wanted to share it here too.

It's the most basic question of all: Does SEO Actually Work?

Yes it does! But not like you think it does.

This graphic should explain it pretty well:

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Tips to Improve Digital Marketing: Tip 1

Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy:

1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and tryi…

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…