It is so exciting when you get a follow from that person you have wanted to connect with for awhile because they are so interesting and you love what they have to say! However, the way to keep your relationship with them strong and healthy is NOT to send them an automatic pitch message, but to keep your communication level simple and low to only liking each other's posts until you get real and consistent engagement with them. That is when you can direct message them! Having a pitch message sent from the second you become followers of each other comes off as cold and greedy, something you want to avoid at all costs if you are trying to gain potential clients.
Anyone who's worked on search engine optimization (SEO) for any length of time understands the importance of building relevant external links to a website. But whether you do choose to SEO internally, outsource it domestically, or offshore the effort, it's important to get this process right. If you're doing it internally, follow established best practices for this effort (including the information below). If you outsource your SEO, ask your vendor exactly how they perform their SEO work. I frequently receive reciprocal link requests for WebMarketCentral.com . Some of the requests are well-written, some inelegant, some spammy. But I recently received the following message, which was among the worst I had ever seen: Subject: Link exchange Dear Webmaster, My name is (name), and I run the web sites.: http://www.clickatest.co.uk/(PR>2) http://www.clickajob.co.uk/(PR>3) http://www.freshpromotion.com/ I recently found your site and am very interested in exchanging links. Y...
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