Make Your SEO Value Better By Using Backlinks
On Your Website
Today, a business cannot exist if it is not
online. Just having an online presence won’t help either because you will have
to devise ways to market your business on the web. You should be implementing
the best and trending SEO practices, to be a contender in the game.
Google keeps updating its algorithm and standards regarding Search
engine optimization but one trend that has proven to be effective since a very
long time is backlinking.
Backlinks and their importance
A URL or a hyperlink is a particular web address
that points to a site. A backlink is one that connects or links to your site
from an external site. For example, if you are featured on the New York Times’ website, and they include a link to your site, then readers on the
site will click on the link which will bring them to yours.
So, the more the number of visitors on the New
York Times site click on that link, the more will be visitors your site as
well. This is how backlinks help boost traffic to your website.
You may have internal backlinks, but that is not
going to be helpful in getting you new visitors, so you should have backlinks
from other sites. But it shouldn't be from just any site but from popular and
authoritative websites.
The term ‘web’ or ‘world wide web’ actually
refers to the many sites and pages that are bound together by a series of
links, symbolizing a web. That explains the importance of links on the
internet. The backlinks also send a message to search engine spiders that there
is more information out there.
When you put up a website, your aim is to be
found by as many users as possible. You want more people to know about you,
especially if you are a new entrant. One of the best ways to be found easily
and quickly is via backlinks.
For example, your website is about teaching
yoga, and a popular website has put up a link to a photograph or information on
your website in its yoga article. A visitor on the site reaches your site by
clicking on the link. This person may be interested in learning yoga and
contacts you. See there? You have got a visitor as well as a student. That is
the magic of backlinks.
Backlinks are also important for the ranking algorithm
of search engines. High-quality links help in increase your search engine
rankings. So, when a person searches for information using one of your targeted
keywords, there is a high chance that your site will of being featured on the
top.
At the same time, having backlinks anywhere and
everywhere won’t help. The link needs to be relevant as well. It is important
to have relevant anchor text on your link. For example, if your main keyword is
‘Learn yoga’, then the anchor text should have a phrase that includes your
keyword such as ‘the benefits you get when you learn yoga’.
What you need to know about getting backlinks
One way to ensure that you get backlinks is to
publish well-researched, engaging, interesting and useful content. You should
also try to promote your content on different platforms. Effective social media
marketing can help you in marketing your content on social media.
Yet, this may not be enough. So you should try
other means as well to get effective backlinks. Stay away from black hat
strategies and never get paid backlinks.
You should try to get genuine backlinks from
reputed sites. Also, do not try to get maximum backlinks in minimal time
because that may seem too manipulative, and Google might flag your site.
A tip is to find the backlinks of your
competitors and check if those sites can offer you links as well.
Another effective strategy is to find about
unclaimed opportunities. That is, find those sites which have mentioned your
content, site or articles on their blogs or websites but have not given a link
to your site.
You can find those sites using Google Alert. You
could then contact the site administrators and ask them if they would give you
a backlink in exchange of a post or a resource for their visitors.
You can also get backlinks when you use
different content
marketing strategies such as
guest posts on different sites or posting your content on social networking
sites. Press releases are also helpful in getting relevant backlinks.
You should always try to find respectable sites
or sources in the niche you are in. Like the earlier example, if your site is
about teaching yoga, then you should find out respectable and popular health
sites, yoga information websites, etc. You can then build relationship with
them to get backlinks.
Building
backlinks is a time-consuming
process. As you incorporate various internet marketing strategies, you will
find new opportunities to get backlinks.
At Results Driven Marketing, we've been helping our customers increase qualified traffic to
their websites. Essentially turning clicks into clients. If you're looking to
be found by more people who are looking for your services give us a call at 215-393-8700 to find out how we can help.
Comments