Digital Marketing Trends to Watch Out
for in 2018
With lots of emerging technology and
platforms to leverage, there's not been a more thrilling time for brands with
many opportunities to connect with existing and future customers.
To paint a clearer picture of the
power of machine learning in the context of digital online marketing and how it
might help in an industry like healthcare, take a look at his influence on this
video utilizing the IBM Watson supercomputer.
Dark Social offers a
world of opportunities for brands and businesses and in 2018, investing time
and money in this wide range of channels won't only helps you reach a host of
niches demographics, but expand your reach significantly.
52% of marketing professionals across the
globe feel that video is the kind of content with the best ROI. What is more,
43% of individuals said they would like to see more video content from
marketers. With the younger demographics viewing more videos in a broader range
of devices than ever before in the past, in 2018, video advertising will be
very successful for brands or companies looking to market their services or
products.
For brands to get noticed and build
meaningful consumer or professional connections, they must learn how to
leverage video-based advertising through a wide variety of channels to grab the
notice of their audience, be it 6 seconds or longer.
Over the past few years, brands have
used the power of personalization with their email marketing strategies, using
automation to branch out to individuals based on behavior, interests, and
demographics.
No matter what is your thoughts on Chatbots, there is no
doubt that they're getting attention and in 2018, are one of the prime
ingredients to Business-to-business digital online marketing success.
The face of digital online marketing
is continuously changing and as daunting as it might be, 2018 will present more
opportunities than ever before for brands and companies that utilize the above
trends to their advantage.
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