Skip to main content

No Funds for SEO Or Marketing - Do This One Thing Instead

Search Engine Optimization (SEO) covers many facets, local, regional, international, onsite content and more, all of which can be complicated, time-consuming and costly but there are parts that can be done by your secretary, assistant or clerical worker with little guidance.

Find directories where you can be listed without having to pay.
For example, let’s say you’re are a professional like an attorney or a CPA that wants to increase your websites SEO, but you have limited marketing dollars. With a little searching on Google or Bing, you can find many directories that will add your listing and even provide a link to your website, for free.  
There are no less than 200 directories that will do just this.  All you need to do is spend a little time finding them and then entering your firm or company’s information.  You are probably wondering why the directory company would list you for free.  There are a couple reasons which will make sense to you.
The directories motive for giving you free advertising.
You are going to provide them with your firm’s contact information and an email address.
You were going to tell them the areas that you specialize in, work with or that your clients come from.
In six months or a year they are probably going to send you a small invoice to have you keep the listing.  That invoice will be under $100 and many businesses and professionals will just pay it.

Are you going to get customers or clients from this directory?
In short probably not.  So why am I telling you to sign up?   It’s simple really, these directories all have a ranking value assigned to them by the search engines like Google and Bing.  
When you sign up with them and they put your website address in their directory and publish it online, they are providing you with what is known as a backlink which provides your website with what is known as link juice.
You may never get a client or customer from this directory, but what you do get is the increasing your rankings, which means when someone is doing a search on Google or Bing and if all else is equal your website will be listed in a higher priority than your competitors.  Now that’s value!
Yes, they just transferred part of their value to your website, and they did it for free.   Was this a good deal for you?  Was it a good deal for them?  I would suggest it was a good deal for both of you!
So, after a year you get that $100 invoice….
So, a year goes by and the directory sends you a bill for a hundred dollars to keep you on that directory listing website, should you pay it?   The answer really depends on where your website ranks a year later, for example:
IndexBoss, LinkDirectory, and AttorneyABC are all free directory services. I am sure that they would sell you premium listings if you want to buy them, but they’re basically free.  These directories have rankings that would help most websites that are looking for or were needing link juice.
If your website already has higher rankings, or a large diverse backlink pool, then you may not need to be connected to these sites.  Personally, these three sites have rankings that are good, so I don’t think they would harm higher ranked sites.
I would argue that they would help the higher ranked sites also because while they might not provide high ranking link juice, they do provide diversity.  And most SEO’s know that diversity is another ranking signal for search engines.  
So, to answer the outstanding question about the invoice, if it were me I would pay the $100.00.  In my view, it’s an inexpensive cost for a good backlink.
Besides, maybe I get a client from it?  Well, probably not!

Watch for my listing of free directories, a post that will be forthcoming soon.


All Time Greats

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.

But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…

Does SEO Actually Work?

I wrote this for my new Doctor Digital column over at Results Driven Marketing's Blog. But I wanted to share it here too.

It's the most basic question of all: Does SEO Actually Work?

Yes it does! But not like you think it does.

This graphic should explain it pretty well:

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Tips to Improve Digital Marketing: Tip 1

Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy:

1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and tryi…

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…