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The Right Keywords For SEO


The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Here are some of the best tools for conducting keyword research and building a search phrase list.

Keyword Tools


Google Suggest keyword tool

Type in a word and Google will provide suggested phrases, along with the relative search popularity of each term.

Blog Posts About Keyword Tools

Tools and Resources for Keyword Research by Daily Blog Tips

This blog posts recommends three keyword research tools: the SEO Book Keyword Suggestion Tool (which uses Overture), Google Trends, and Wordtracker (which offers free and fee-based options).

How Can Yahoo Search Assist Be Leveraged as an SEO Tool by Ask Enquiro

Jody Nimetz demonstrates three ways that Yahoo Search Assist, a real-time query suggestion tool for refining web searches, can be used to assist in search marketing efforts.

Reader Poll: Best Keyword Research Tools by TopRank Online Marketing Blog

Blogger and SEO guru Lee Odden reveals the result of an online poll showing which free and fee-based keyword tools are most popular.

An Exhaustive List of Search Engine Based Keyword Research Data by SEOmoz

A post that provides a "list of every which way you can look at a keyword to get an idea of metrics, value and potential from the (search) engines themselves" rather than single-purpose keyword tools.

Previous articles in this series:

Best of 2007: SEO Analysis Tools

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Contact Mike Bannan: mike@digitalrdm.com

Comments

Tolits said…
I want to add on your list of some of the best tools for conducting keyword research and building a search phrase list. Try also using KeywordSpy - a keyword research competitive intelligence tool and powerful affiliate search engine that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.

Its ClickBank Affiliates Search Engine is the best where you can see the actual market landscape at ClickBank.

All Time Greats

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads.

Email newsletter advertisements
Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick.
The average CTR for indust…

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Happy Thanksgiving, Y'all!

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Online marketing is cost-effectiveeasier to reach your audience and you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

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The Pure Unfettered Power of PPC
Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous whereas SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the p…

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Continuing the mad tips!

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