My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.
7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja
After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult. Getting onto the front page of a smaller, more appropriate niche portal, by contrast, is much easier, quicker, and ultimately you get a better return on your time/traffic ratio in the short run," this post makes the case for targeting smaller sites. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.
34 More Ways to Build Your Own Social Network by TechCrunch
An excellent and detailed review of tools and services that enable you to build your own social networking site, including both well-known platforms such as Ning and KickApps, as well as lesser-known tools like AlstraSoft, Blogtronix, Crowd Factory, SelectMinds and Webligo.
Get a Facebook Strategy by Buzz Marketing for Technology
Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools.
Forget UGC, Discover User-Generated-Linkbait by Distilled
Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.
SEO vs. SMO by Vandelay Design
An excellent blog post that compares search engine optimization to social media optimization, makes the case for crafting a strategy for both, and concludes "SMO is the best way (at least it’s the best free method) for new websites and blogs to draw visitors. This early success with social media can have long-lasting effects on search engine rankings as well."
From 0 To PageRank 4 In 1 Month: Interview With Local Seo Andrew Shotland by Convert Offline
This blog interview demonstrates how to quickly build blog traffic by combining quality traffic with social networking.
Setting Goals for Social Media Profile Development by Search Engine People
Blogger Jeff Quipp provides a nicely detailed post on crafting SMART (Specific, Measureable, Attainable, Realistic and Timely) objectives for developing your social media profile and an online professional network.
Previous articles in this series:
Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Contact Tom Pick: tomATwebmarketcentralDOTcom