Skip to main content

Best of 2007: Articles and Blog Posts on SEO (Part 1)


SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

Here are (part one of) some of the best posts and stories devoted to SEO in 2007:

20 Hard Core SEO Tips by SEO Theory and Analysis Blog

A compelling mix of indispensable (Learn how to write Who, What, Where, When, and Why in 4 paragraphs or less. Why? Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”) and questionable (Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page.) advice. You may not want to follow all of the advice here, but this post certainly provides some interesting ideas.


The Art of SEO by Internet Search Engine Database

Writer Jill Whalen makes an excellent case for not over-SEOing a page, which can actually cause the effort to backfire. She emphasizes using SEO techniques sparingly, with a focus on proper copy writing: "If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines won't like it either...If you've done it right, an everyday user should not have any idea that a page has been SEO'd. A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious."


Top mistakes newbie SEOs make by Jennifer Slegg - Search Engine Marketing Consultant

Solid advice for newbies or SEO pros who need a reminder of mistakes to avoid, though one must be a bit careful with the first item, "My site ranks for `some really obscure multi-keyword phrase`". Specific, obscure keyword phrases can be very valuable IF they lead prospects directly to your product or service. For example, if what you sell is "data privacy encryption software for Oracle HRMS," then it arguably more valuable for site to show up well for that term than simply for a search on "Oracle software." The specific term will have far lower search volume, to be sure, but someone using is far more likely to looking for exactly what you sell than a seacher using a shorter, more generic phrase.


How to Improve Keyword Density on Your Site by SEO Space

Blogger Jody Nimetz advises targeting a keyword density of 6-12%, provides seven techniques to achieve that goal without harming readability (and contradicting some of the advice in "20 Hard Core SEO Tips" above), and explains how keyword density supports SEO as well as how to easily check keyword density on any page.


Back-to-school SEO by CNet News Blog

Stephan Spencer, who also writes the Scatterings blog, provides a helpful reference list of "10 important elements that should always remain top-of-mind with every SEO."


Raising Your Profile: Beyond the Basics by The Wall Street Journal

Journal writer Laura Broder details five basic steps that can improve organic search position for a website. The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts.


How To Optimize My Site - 10 Best On-Page Search Engine Optimization Tricks by Strategic Site Marketing

Jason Koeppe details the top 10 on-page SEO techniques to improve site ranking, in order of importance., with title tags, headlines, content optimization and meta tags at the top of the list.


Marketing Lens: Today's Top Blog Posts on Internet Marketing by Marketing Lens

If you just can't enough of "best of" type articles, Marketing Lens "identifies the top 15 online marketing stories and blogs of the day," on a daily basis, as measured by SocialRank.


Effective Keyword SEO Research, Part 2 by ClickZ

Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation.


Search Engine College launches Search Engine Wiki by Pandia Search Engine News

This article reports on the creation of the search engine wiki, which "began life as a massive collection of bookmarks, tools and site links...gathered over the past 10 years (by) search engine optimization consultants." The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.


Linking Strategies: The Top 10 Link Love Directories by SEO World

Blogger Jon Rognerud explains how external links impact SEO results, then lists the top 10 generic directories for link-building (though it is curious that Business.com was mentioned as an afterthought rather than one of the top 10, while the once-powerful-but-now-pathetic dmoz.org still makes his "top" list).


Answers to Ten SEO Questions & Some New Questions from Danny Sullivan by SEOmoz

In this outstanding post, SEO rock star Danny Sullivan answers 10 key search optimization questions such as why flat website architectures are better than deep ones, what the "long tail of search" is, and what the three most important elements in the head of an HTML page are.


Interview: Mike Grehan, World Traveler & Global SEO by TopRank Online Marketing Blog

Skipping the standard "How did you get started in this business?" type of questions, this interview on Lee Odden's blog instead gets right to the interesting stuff like "Why do you think so many SEOs get their shorts in a bundle whenever anyone, including yourself, publishes 'SEO as we know it is dead' opinions?" Most entertaining of all is Grehan's view of social networks: "I HATE Facebook! Please God, take it away and let me get some work done. If one more twat invites me to Facebook I’m going round their place with an axe!...Go away and leave me alone. All of you. I have a job to do for crying out loud!...Wal-Mart has a Facebook profile. What a great place to get pilloried by your audience."

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM
Best of 2007: Articles and Blog Posts on Google AdWords

*****

technorati tags:

del.icio.us tags:

icerocket tags:

Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

Anonymous said…
Now in todays market SEM is most important factor.
Unknown said…
Thanks for sharing all the information you have shared. Will read the articles. Thanks!

seo philippines

All Time Greats

Best of 2008 - SEO Tools, Part 1

This content has been moved to Best of 2008: SEO Tools on the Webbiquity blog. ***** technorati tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R. Brown, Netconcepts, Link Counter, Search Engine Land, Mona Elesseily, Page Zero Media, SpyFu, Search Marketing Blog Online, Jon Clark, TechCrunch, Erick Schonfeld, Website Grader, HubSpot, Rank Checker, KeywordEnvy, Trevor Claiborne, SEO People, link ninja, Paul Teitelman, Traffic Marks, Small Business Search Marketing, Matt McGee, SheerSEO, SearchNewz, Navneet Kaushal, Search Engine Journal, Ann Smarty del.icio.us tags: SEO tools, backlink checking, search engine rank, website grade, link building, Searchlight, Brian R. Brown, Netconcepts, Link Counter, Search Engine Land, Mona Elesseily, Page Zero Media, SpyFu, Search Marketing Blog Online, Jon Clark, TechCrunch, Erick Schonf

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

Top Notch Digital Marketing Tip: Google AdWords and PPC

Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimization) takes some

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in the right plac

Best of 2008: Social Media Optimization, Part 6

This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: online video SEO reputation management social bookmarking social media marketing SEO and reputation management Search Engine Journal Loren Baker Google Video ClipShare PHPmotion 30 largest social bookmarking sites Anything Goes Blog Stuntdubl social media can increase revenue Social Media Today Jacob Morgan increase blog traffic How To Make My Blog Marko Saric what not to do in social media Interactive Insights Group Robin Broitman social media gaffes Target Motrin Starbucks Whole Foods FedEx del.icio.us tags: online video SEO reputation management social bookmarking social media marketing SEO and reputation management Search Engine Journal Loren Baker Google Video ClipShare PHPmotion 30 largest social bookmarking sites Anything Goes Blog Stuntdubl social media can increase revenue Social Media Today Jacob Morgan increa

Top Notch Digital Marketing Tip: Optimize Your Site

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr

Google and the Parable of the Turkey

In The Black Swan , Nassim Nicholas Taleb writes about the life of the turkey: for 100 days, the turkey is sheltered, fed and cared for by the farmer. The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Then, on the 101st day (with Thanksgiving quickly approaching), the relationship between the turkey and the farmer changes abruptly and permanently. The rationale behind the farmer's apparent benevolence become clear in a final flash before the turkey takes the necessary step preceding de-feathering, vacuum-packing, freezing and shipping off to the market. Taleb's lesson for us from this: don't be a turkey. More succinctly, don't assume that the future will resemble the past, or, in the words of mutual fund prospectuses , "past performance is no guarantee of future results." Also, remember that there is no such thing as a free lunch. Of course, that doesn't take into account the pe