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Best of 2007: Articles and Blog Posts on Google AdWords


The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero

Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords.

Techniques that Always Work?: Who Uses Dynamic Keyword Insertion? by Traffick

Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

Just a Bit Off Target With Pay-Per-Click by Future Now

Even sophisticated, major retailers can make SEM mistakes. This post shows how Target screwed up a PPC campaign, and how it could have been fixed.

AdWords Optimization Tips: More on Ad Text by the Inside AdWords Blog

The Inside AdWords Crew offers advice on mentioning prices or discounts in ads, what elements to test, and how to most effectively track the performance of different text ads.

Google Campaign Optimizer No Substitute for Experience by StraightUpSearch

A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool. As this post notes, "Research and testing...(has) revealed that this tool does everything but 'fine-tune' an AdWords campaign. Test cases yielded scores of woefully irrelevant, broad match keyword suggestions as well as sky-high max CPC recommendations. All of which would have sent a perfectly profitable campaign into a tailspin."

Split-Test Your Adwords Ads In 2 Minutes Or Less by NetBusinessBlog

Blogger Dee Barizo provides step-by-step instructions on testing Google AdWords text ad performance to optimize campaign results.

Give the Google Content Network another try by John W. Ellis Search Engine Marketing

It's a very rare occurrence when a blog post causes me to completely change my mind about a firm conviction, but that's what John Ellis accomplished with this post. Like John, "I have avoided advertising on Google’s content network. I had seen the numbers on content ads and the return on ad spend was terrible." But he demonstrates how, in four easy steps, to make Google content network ad campaigns produce worthwhile results.

Chinese Food and Chocolate Pudding: SEO And Paid Search Go Together by MediaPost Search Insider

Writer Tony Orelli shows how organic SEO and paid search work together to maximize website traffic, concluding "we can no longer view SEO and paid search as separate efforts, but two complementary disciplines within your overall marketing mix."

Quick Fixes to Some of PPC’s Most Common Problems: Part One by PPC Hero

A detailed how-to post with specific recommendations for dealing with low conversion rates, poor quality score and low-quality traffic.

More Quick Fixes for Your PPC Account: Get More Clicks by PPC Hero

A nice follow-up to the previous post, this one with concrete suggestions for addressing low click-through rate (CTR), low ad position and disappointing traffic levels.

9 Common Mistakes in Landing Page and PPC Campaign Design by Performancing

Blogger Rich McIver provides helpful guidance on how to avoid nine common mistakes that can negatively impact SEM results, including placing the call to action below the fold, asking too many questions, requiring visitors to download plug-ins before viewing content, and focusing bids on unproductive keywords.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM

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All Time Greats

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

This is the second of a two-part series. Part one covered what Twitter is and why it's cool; this post discusses Twitter etiquette, tools, and speculation about its future.

How to Twitter Properly

Like any other social setting, Twitter has its own etiquette. This can be confusing to new users. (And, as you can see by spending more than a few minutes on Twitter, it's apparently elusive to many long-time users as well.) Margaret Mason has written an outstanding primer on Twitter etiquette, offering advice such as watch your ratio ("If only a few people follow you, but you follow a thousand or more, many people will assume you’re a spammer. That’s because you probably are. Go away, spammer."); never Twitter if you're drunk or high; and most importantly, "remember that everyone can hear you."

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. His practices-to-avoid incl…

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic). Twitter, however, stands alone. (Okay, there's also Pownce, but Twitter is better.)

Self-described as simply a real-time short messaging service and often referred to a microblogging platform, to those new to it, Twitter resembles nothing so much as a giant cocktail party where everyone talks at once and hopes others listen. You can tell who's important by how many "followers" that person has, though that's no guarantee anyone is really paying attention. People (or rather, Tweeple in the Twitter lexicon) can come and go without really being noticed, just like at a real (very, very large) gathering.

Twitter can be difficult to explain to those unfamiliar with it. Jennifer Laycock writes that Twitter is like Post-It notes; lots of them and in mu…

Top Notch Digital Marketing Tip: Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive, and traditional marketing tactics. Like seriously, who uses billboards in 2019? Online marketing is cost-effective Easier to reach your audience members and potential customers And you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Know your target audience and knowing how to target them

These two online marketing tips are key. If you’r…

Tips Week, Content Marketing Part 2

Continuing the mad tips!

 Go 6 months without mentioning your product There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers. The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.

WMC Opens up marketing tips section.

Do you have something helpful to share with others interested in digital marketing?

If so, WebMarketCentral wants to post your piece.  Just write it up and send it with art for evaluation prior to it being approved for publishing.  As a reward for sharing your tips and advice you will receive a backlink to your website.  The current value of the link is below from Ahrefs.com



Quidelines:  Blog Post should be written to provide answers to questions that other marketers or small business have.  Blog Posts should be about 700 words or more.  The piece must be spelled checked and if reference data is provided it must be attributed and linked to the original piece.
Do not try to load the price with links to your properties.
More Details will follow shortly.
Mike Bannan

Tips Week Content Marketing Part 4

More tips, more tips, more tips!

Forget real-time marketing Some of the real-time marketing examples surrounding the tragic death of Robin Williams will make you sick to your stomach. Brands and publishers alike are tripping over themselves to leverage breaking news for business gain. The only situation in which you should be considering real-time marketing is if your content marketing strategy is near perfect. Only then will you be well prepared enough to tackle the risks of real-time (and reap the potential rewards). Focus on consistent, valuable information… become the expert… get the process in place… be patient.

Tips Week: Content Marketing Strategies and Ideas Part 1

After last week's Quote Week, we're moving onto Tips Week! And our focus is Content Marketing!

Take “best of breed” seriously Ninety-nine percent of companies don’t do this. There are at least six principles that are essential to epic content marketing. The sixth, and perhaps most important, is setting a goal/mission to be the “best of breed” informational provider for your industry niche — i.e., to truly be the leading informational resource for your industry. This is critical to making content marketing work for you. If your content marketing isn’t eagerly anticipated and truly necessary, at some point, your audience will see through the fa├žade and ignore you. Ask yourself this: If your content marketing disappeared from the planet, would anyone miss it? If no one would miss your information, you’ve got work to do. Start by setting your goal, then set up the processes and invest in the people you need to reach that goal.