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Best of 2007: Articles and Blog Posts on SEO (Part 2)

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007.

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology

Über-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

Traits of a Great SEO Client: Commitment by Small Business SEM

Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.

The Alternative Search Engine of the Year, 2007!
by Alt Search Engines

Blogger Charles Knight rates the top 10 alternatives to G-Y-M on several factors including popularity, innovation, leadership and attitude, before finally revealing that the number one alternative search engine for 2007 his post!

10 questions you should ask before doing SEO in house (from an ex-in house SEO) by Seer Interactive SEO Blog

Wil Reynolds (whose name is harder to find on this blog than it should be) offers a detailed essay on 10 questions a company should ask when considering in-house SEO, including consideration of availability of talent, the need for maintenance, and costs. This is an excellent summary, though Wil's advice is clearly targeted at larger companies—a $5K-$15K SEO project is pretty sizable in my world.

Reviews Can Improve Your Local Search Rankings - SEO Tip Week 34 by Big Oak SEO Blog

Search pro Shell Harris details how online reviews can help small businesses improve their organic position in local search results.

Don’t Forget… Business Reviews Are Searchable by Convert Offline / Local Search Hound

This post expands on the ideas presented in the post above by detailing a strategy to obtain customer reviews that can improve a small business's rank in local search results.

SEO Styles make the Fight - 10 Deadly SEO Techniques to Avoid by SEO Design Solutions Blog

Jeffrey Smith writes an excellent post warning against over-doing SEO efforts and risking search engine obscurity through the excessive use of 10 popular SEO techniques. My favorite is #7: "The Keyword Stuffing Pipes in the Title SEO technique - Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already."

12 Basic On-Site SEO Tactics for Optimized Results by Search Engine Journal

Author Miles Price details 12 essential on-page SEO techniques to optimize search rankings. It's all fundamentals, but that's often what SEO comes down to.

17 Search Engine Reputation Management Optimization Tips by MediaPost Search Insider

Rob Garner provides 17 tips ranging from using social networking sites and writing thought-leadership content to strategic linking and interviews to optimize your personal "brand name."

Search Engine Optimization Basics by TopRank SEO Blog

Search expert Lee Odden provides an excellent SEO primer on on-site techniques, link-building, and tactics to avoid.

Get To The First Page Of Google: The 4 Essentials Of Ranking A LinkLess Small Business Website by Convert Offline / Local Search Hound

A post detailing four tips that will help any website rank better, including optimizing for unique (but likely to be searched) keywords and phrases with the proper density and proximity.

The Dark Art Of Search Engine Optimization by Internet Search Engine Database

In this article, Dave Davies writes not about "black-hat search engine optimization tactics" (which should be avoided), but rather about "the hidden aspects of SEO that are often overlooked." He details techniques for creating a "sticky" site, attracting site visitors with short, well-crafted page title and descriptions, and generating external links.

A Search Column About Search Columns by MediaPost Search Insider

Must-see SEO—Rob Garner supplies an excellent list of the most helpful search engine blogs, from Matt Cutts and Search Engine Land to Bill Slawski's SEO By The Sea and Lee Odden's Online Marketing Blog.

Extreme makeover: Five tips for organic search rankings after a site redesign by DMNews

Critical information for any new website launch or makeover, this article explains five common SEO-related mistakes organizations make when working on new sites, including lost optimization work (such as title, meta tags and headlines), lost content, and orphaned pages resulting in 404 errors.

Brand New Websites: A Search Engine Optimization Company Perspective by Search Engine Guide

Writer Scott Buresh begins by noting that "brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However...a good search engine optimization company should be able to effectively work with a new website; setting the foundation for a remarkable success story while still achieving steadily increasing short-term benefit," then proceeds to detail several strategies for gradually improving the search position of new sites, including offering informational content, building links, and carefully choosing high-potential search phrases.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM
Best of 2007: Articles and Blog Posts on Google AdWords
Best of 2007: Articles and Blog Posts on SEO (Part 1)


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Contact Tom Pick: tomATwebmarketcentralDOTcom


All Time Greats

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.

But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…

Does SEO Actually Work?

I wrote this for my new Doctor Digital column over at Results Driven Marketing's Blog. But I wanted to share it here too.

It's the most basic question of all: Does SEO Actually Work?

Yes it does! But not like you think it does.

This graphic should explain it pretty well:

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Tips to Improve Digital Marketing: Tip 1

Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy:

1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and tryi…

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…