Content is and continues to be among the primary focus areas of SEO. However, a low ranking content piece can hardly derive your business the benefits that it is supposed to.
You can spend hours to come up with a unique and informative piece only to find it lingering in 3rd or 4th page of Google SERP. Content becomes effective only when it is ranking high. This is because Google emphasizes more on user experience, which comes from shares and not manual link building. It is, therefore, that to push low ranking content; you need to bring significant changes in content marketing strategy. Here, let’s look into some of the best ways of pushing good content that is ranking low.
Why Does Great Content Rank Low?
Content is an important part of an internet marketing strategy, and if your content is not ranking high, it does not always point out to its quality. Many-a-times, even a very well-researched content piece fails to rank high enough when there is too much competition in the particular vertical due to the presence of reputed and established brands.
These brands are already embedded in the minds of the audience. So, when they post content, they are not required to work hard on getting the desired rank. Another reason behind the low ranking content is the technical structure of your website, which is often not optimized enough to help your content rank higher.
Now, whatever be the issue, a slight variation in your digital marketing strategy and focus on the important areas can certainly solve the problem.
How to Make Your Content Rank Higher?
Once you have identified the possible reasons behind why your content is ranking lower, it becomes easier to strategize. Following are some useful tips for pushing your great but low ranking content in the SERP:
Optimizing Content for Enhancing User Experience – Google emphasizes the most on user experience. So, your content should be created keeping in mind what the users are looking for and answer them comprehensively. The content needs to add value by means of providing actionable solutions for the users. Organic rank gets higher when the content is created with a maximum focus on the user experience.
Devising a Robust Link Building Strategy – Link building is a very popular and trusted way of making your content as well as your website rank high. However, any good digital marketing agency will try to get you relevant and authoritative backlinks only. Because more than the number of links, it is their quality and the authority of the referring domains they are directed to is what Google takes into account.
Competitor link analysis, guest posting, broken link building and contacting influencers for links are some of the prominent ways of acquiring both visibility and quality links.
Focusing on Branding – Branding is of utmost importance these days, and there are several ways of strengthening your branding activities. If you are running a media exposure campaign, influencer marketing and social media promotion should be the ultimate focus.
Branding helps in generating a buzz around your content. This paves the way for feedback, social shares and in turn, a better visibility and a higher rank on search engines.