Skip to main content

How a Digital Marketing Agency Can Help You Get More Conversion

How a Digital Marketing Agency Can Help You Get More Conversion 

Running a small or medium-size business is not at all easy in today's competitive world. You probably started out with a few contacts and are doing well, but when it comes to expansion, you are often at your wit's end. The key to a successful business is how well you can grow it. In the current digital world, it is easy for your product/business to get lost in a sea of other similar businesses. If you don’t market your business well, then you cannot expand your business.

That brings us to your next question. How do you get more conversions? Let’s start with an example: Let us assume you are a student and you need help with your final presentation. You are struggling, and you think that people would come forward to help you when they see you fight. Here is where you are wrong. Your friends do not know that you need help. You need to reach out and ask for it.

Your business also works along the same lines. Here is where you can enlist the services of a digital marketing agency. Hiring a digital marketing agency is a substantial investment that will bear fruits in the long run. You can be sure of and focus on other areas of your business while an agency puts into motion a proven strategy to fuel your conversions. Here's how a digital marketing firm can help:

Create contextual links: Every visitor of your website is at a different point in their shopping journey. That's why it is important that they find what they are looking for. The truth is not all your visitors will convert to customers, but nevertheless, your goal is to try to give what they need. So to make sure they don’t leave on the landing page it is important to create contextual links.

For example, you are referring to your designer. A conceptual link will take your prospective customer and give information like biography, years of experience about your designer, creating a solid impression about your business in the customer’s mind.

Create a Primary Call to Action: Every page on your website should create a purpose for the visitor. If your business is primarily for clothes; then creating a link where people can compare their selections all in one page will add value to your website. Draw the website visitors attention to the comparison page. Direct them to a phone number in case they have any questions that aren't answered.

Create a Secondary Call to Action: Not every visitor will want to buy or avail your services when they visit your website. The key is to keep them interested and make it a possibility for the future. Sharing their email for a free e-book or a contest will keep people interested in your website, even if they aren't sold on the primary CTA.

You don't need a secondary CTA on every page, but you should test it out in a few and see how your conversions fare.

Search Engine Optimization (SEO): No digital marketing strategy is complete without covering the SEO basics. The content on your site should be SEO optimized for your website to rank higher when people search for business related keywords. Keeping content on your website up to date will also help in getting you more conversions.

Creating an engaging social media presence: Today most people are influenced by what they buy through some form of social media. Hence creating an engaging social media presence and investing in social media advertising is necessary to increase your sales and business expansion.


All Time Greats

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.

But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…

Does SEO Actually Work?

I wrote this for my new Doctor Digital column over at Results Driven Marketing's Blog. But I wanted to share it here too.

It's the most basic question of all: Does SEO Actually Work?

Yes it does! But not like you think it does.

This graphic should explain it pretty well:

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

Tips to Improve Digital Marketing: Tip 1

Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy:

1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and tryi…

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…