Last year, Android users reportedly downloaded 94 billion apps from Google Play last year. This is a huge increase from the amounts that have been downloaded in the previous years. What is Google's secret to hooking this many people?!
It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads.
Email newsletter advertisements
Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick.
The average CTR for indust…