SEO and social media marketing are two must-have components of any effective digital marketing. Any SEO expert would tell you that social media is too powerful a tool to ignore when it comes to branding.
Although social media marketing has been around for a while now, it has now become the most effective tool for increasing traffic and generating new leads. It is not uncommon to incorporate social media websites like Facebook and Twitter in a business development strategy nowadays. But to make these websites generate a reasonable amount of traffic, you will have to rely on various SEO tools.
These tools can enhance your social media efforts and SEO. SEO is the art of putting your content in front of the right people. It makes the content easier to discover so that it can be organically shared and re-shared on social media. Here are some ways to make sure that the right audience is seeing your content.
Social Live Video
Social live streaming can help to boost your SEO immensely. Audiences are constantly looking for new information every day. But at least 80% of them would prefer it in a video rather than a blog. So it would be beneficial for brands to create a social live stream that will excite and enthrall audiences. With platforms like Youtube and Facebook, live social videos are successful in bringing about a social and organic perspective. While a number of sites offer social live streaming, some platforms are more effective when it comes to brands. Choosing the right social network is essential for your live video to succeed, both organically and socially.
- When it comes to social media, this refers to the networks where you have built an engaged following and the ability to create and strategically post high-quality live stream videos.
- In case of SEO, this means the qualified networks that let you add links to the post and enables you to annotate your videos easily while also doing SEO analysis.
The best option for live video streaming is Facebook and Youtube. With both these platforms, you can create a permanent video, download it for embedding on your website, add descriptions and review analytics during or after your stream.
Social media tools such as these help you amplify other marketing channels. Even in the case of live social videos, the SEO comes into play when it is used to improve results from your other channels, be it events or content marketing.
The more you create, the more you will have, to embed on your blog or landing pages. After the video finishes streaming, you can then update the video description with links to the blog posts or landing pages which will help to generate more traffic.
Just like any other campaign, promotion is crucial to creating a successful live video. Build-up your live stream ahead of time to generate interest and grow your visibility on the platform when you go live. Once your live stream had ended, publish the video on your page and carry out the following steps:
- Set your post to Public
- Tags and keyword optimized titles must be added
- Strengthen your post descriptions with related web links and detailed summary of the video.
- Upload the video to other pertinent blog posts or landing pages on your site to add dwell time.
- Provide an embed code for the video that links back to your website.